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| Data | Título | Autor(es) | Tipo | Acesso |
| 2016 | Accessibility and trust: the two dimensions of consumers perception on sustainable purchase intention | Carvalho, B.; Salgueiro, M. F.; Rita, P. | Artigo | Acesso Embargado |
| 2021 | Air-travelers' concerns emerging from online comments during the COVID-19 outbreak | Piccinelli, S.; Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2019 | Airline passengers’ perceptions of service quality: Themes in online reviews | Brochado, A.; Rita, P.; Oliveira, C.; Oliveira, F. | Artigo | Acesso Aberto |
| 2019 | Analysing consumer-brand engagement through appreciative listening on social network platforms | Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J. | Artigo | Acesso Aberto |
| 2019 | Analysing recent augmented and virtual reality developments in tourism | Moro, S.; Rita, P.; Ramos, P.; Esmerado, J. | Artigo | Acesso Aberto |
| 2025 | AR smart glasses: The feeling of groundedness mediator effect | Quintal, S.; Ramos, R. F.; Rita, P.; Oliveira, P. | Artigo | Acesso Aberto |
| 2023 | Are social media and mobile applications threatening retail websites? | Ramos, R.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2019 | Are the States United? An analysis of US hotels’ offers through TripAdvisor’s eyes | Moro, S.; Batista, F.; Rita, P.; Oliveira, C.; Ribeiro, R. | Artigo | Acesso Aberto |
| 2000 | Aspectos socioculturais do planeamento e desenvolvimento do turismo | Costa, J.; Águas, P.; Rita, P. | Artigo | Acesso Aberto |
| 2010 | Assessing relevancy of ICT driven consumer empowerment for business | Pires, G.; Rita, P.; Stanton, J. | Artigo | Acesso Embargado |
| 2015 | Attention, emotions and cause-related marketing effectiveness | Guerreiro, J.; Rita, P.; Trigueiros, D. | Artigo | Acesso Embargado |
| 2016 | An automated literature analysis on data mining applications to credit risk assessment | Moro, S.; Cortez, P.; Rita, P. | Parte de Livro | Acesso Aberto |
| 2021 | Autonomic emotional responses to food: private label brands versus national brands | Rita, P.; Guerreiro, J.; Omarji, M. | Artigo | Acesso Aberto |
| 2018 | Brand strategies in social media in hospitality and tourism | Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2015 | Business intelligence in banking: a literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation | Moro, S.; Cortez, P.; Rita, P. | Artigo | Acesso Aberto |
| 2025 | CEOs' and directors’ perspective towards environmental sustainability and climate change | Barbedo, M.; Rita, P.; Ramos, R. | Artigo | Acesso Aberto |
| 2019 | Consumer perception of tourist experience through online reviews | Oliveira, C.; Brochado, A.; Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2015 | Consumer sustainability consciousness: a five dimensional construct | Carvalho, B. L.; Salgueiro, M. F.; Rita, P. | Artigo | Acesso Embargado |
| 2020 | A cross-cultural case study of consumers' communications about a new technological product | Moro, S.; Pires, G.; Rita, P.; Cortez, P. | Artigo | Acesso Aberto |
| 2023 | Customer experience through online reviews from TripAdvisor: The case of Orlando theme parks | Costa, S. M.; Moro, S.; Rita, P.; Alturas, B. | Artigo | Acesso Aberto |
| 2014 | A data-driven approach to predict the success of bank telemarketing | Moro, S.; Cortez, P.; Rita, P. | Artigo | Acesso Aberto |
| 2018 | A decision support system framework to track consumer sentiments in social media | Nave, M.; Rita, P.; Guerreiro, J. | Artigo | Acesso Aberto |
| 2023 | Discovering ethnic minority business research directions using text mining and topic modelling | Moro, S.; Pires, G.; Rita, P.; Cortez, P.; Ramos, R. F. | Artigo | Acesso Aberto |
| 2019 | Discovering the patterns of online reviews of hostels in Beijing and Lisbon | Brochado, A.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2018 | A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing | Moro, S.; Cortez, P.; Rita, P. | Artigo | Acesso Aberto |
| 2024 | Dress with finesse: Why people wear clothes with logos | Coco, C.; Rita, P.; Ramos, R.; Fortes, N. | Artigo | Acesso Aberto |
| 2005 | O e-mail e o marketing de permissão | Fortes, N.; Rita, P. | Artigo | Acesso Aberto |
| 2014 | The effects of social network sites on brand awareness and attitude | Souto, D.; Salgueiro, M.F.; Rita, P. | Objecto de Conferência | Acesso Aberto |
| 2023 | Electronic word-of-mouth and tourist satisfaction in rural tourism in schist villages | Santos, M.; Rita, P.; Moro, S.; Alturas, B. | Parte de Livro | Acesso Aberto |
| 2015 | An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective | Borges, M. S.; Rita, P.; Pagani, M. | Artigo | Acesso Embargado |
| 2015 | Exploring backpackers' perceptions of the hostel service quality | Brochado, A.; Rita, P.; Gameiro, C. | Artigo | Acesso Embargado |
| 2018 | Exploring heterogeneity among backpackers in hostels | Brochado, A.; Rita, P. | Artigo | Acesso Aberto |
| 2018 | Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pages | Pinto, L.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M. | Objecto de Conferência | Acesso Aberto |
| 2025 | Exploring the applications of artificial intelligence in marketing: A topic modelling analysis | Rita, P.; Omran, W.; Ramos, R. F.; Costa, T. | Artigo | Acesso Aberto |
| 2024 | Exploring the intersections of tourism and hospitality: A review and research agenda | Ramos, R.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2018 | Factors determining player drop-out in Massive Multiplayer Online Games | Lebres, I.; Rita, P.; Moro, S.; Ramos, P. | Artigo | Acesso Aberto |
| 2018 | Factors influencing hotels’ online prices | Moro, S.; Rita, P.; Oliveira, C. | Artigo | Acesso Aberto |
| 2016 | Forecasting tomorrow’s tourist | Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2017 | A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features | Moro, S.; Cortez, P.; Rita, P. | Artigo | Acesso Aberto |
| 2019 | From institutional websites to social media and mobile applications: a usability perspective | Ramos, R.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2022 | Global research trends in consumer behavior and sustainability in e-commerce: A bibliometric analysis of the knowledge structure | Rita, P.; Ramos, R. F. | Artigo | Acesso Aberto |
| 2011 | Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising | Ferreira, P.; Rita, P.; Rosa, P.; Oliveira, J.; Gamito, P.; Santos, N.; Soares, F.; Sottomayor, C. | Artigo | Acesso Aberto |
| 2016 | High tech meets high touch in upscale hotels | Brochado, A.; Rita, P.; Margarido, A. | Artigo | Acesso Aberto |
| 2023 | How the response to service incidents change customer–firm relationships | Coelho, P. S.; Rita, P.; Ramos, R. F. | Artigo | Acesso Aberto |
| 2020 | How to predict explicit recommendations in online reviews using text mining and sentiment analysis | Guerreiro, J.; Rita, P. | Artigo | Acesso Aberto |
| 2014 | How visitors of luxury cruises perceive a tourist destination: internal determinants, satisfaction and intention to return | Zeferino, E.C.; Loureiro, S. M. C.; Rita, P. | Artigo | Acesso Embargado |
| 2019 | Identification of common city characteristics influencing room occupancy | Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2022 | The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector | Rita, P.; Moro, S.; Cavalcanti, G. | Artigo | Acesso Aberto |
| 2022 | Impact of the rating system on sentiment and tone of voice: A Booking.com and TripAdvisor comparison study | Rita, P.; Ramos, R. F.; Borges-Tiago, M.; Rodrigues, D. | Artigo | Acesso Aberto |
| 2018 | Improving international attractiveness of higher education institutions based on text mining and sentiment analysis | Santos, C. L.; Rita, P.; Guerreiro, J. | Artigo | Acesso Aberto |
| 2022 | The influence of cultural origins of visitors when staying in the city that never sleeps | Moro, S.; Rita, P.; Ramos, P.; Esmerado, J. | Artigo | Acesso Aberto |
| 2026 | The influence of price dispersion and price fairness on the choice of hotel and OTA: The moderating effect of hotel star classification | Rita, P.; Ramos, R.; Vong, C.; Barreiros, C. | Artigo | Acesso Aberto |
| 2023 | The influence of typical versus atypical ads on sharing intention | Rita, P.; Guerreiro, J.; Matos, S. | Artigo | Acesso Aberto |
| 2018 | Insights from a text mining survey on Expert Systems research from 2000 to 2016 | Cortez, P.; Moro, S.; Rita, P.; King, D.; Hall, J. | Artigo | Acesso Aberto |
| 2022 | Insights from sentiment analysis to leverage local tourism business in restaurants | Ting, Y.; Moro, S.; Rita, P.; Oliveira, C. | Artigo | Acesso Aberto |
| 2021 | Is this the beginning of the end for retail websites? A professional perspective | Ramos, R.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2019 | Leveraging a luxury fashion brand through social media | Romão, M. T.; Moro, S.; Rita, P.; Ramos, P. | Artigo | Acesso Aberto |
| 2018 | Leveraging national tourist offices through data analytics | Moro, S.; Rita, P.; Oliveira, C.; Batista, F.; Ribeiro, R. | Artigo | Acesso Aberto |
| 2023 | Locals versus foreigners’ emotion-motivational responses towards traditional food and non-traditional food | Rita, P.; Arriaga, P.; Moura, A.; Guerreiro, J. | Artigo | Acesso Aberto |
| 2024 | Mapping research in marketing: Trends, influential papers and agenda for future research | Ramos, R.; Rita, P.; Vong, C. | Artigo | Acesso Aberto |
| 2017 | Marketing e comunicação dos destinos | Peres, R.; Rita, P. | Parte de Livro | Acesso Aberto |
| 2013 | Measuring store emotional experience through facial electromyography and skin conductance | Ângelo, L.; Rita, P.; Esteves, F. | Artigo | Acesso Embargado |
| 2016 | The mediating effect of satisfaction: Does is influences loyalty concerning online tourism purchases? | Pereira, H.; Salgueiro, M.F.; Rita, P. | Objecto de Conferência | Acesso Aberto |
| 2019 | Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK | Rita, P.; Brochado, A.; Dimova, L. | Artigo | Acesso Aberto |
| 2018 | Mobile services adoption in a hospitality consumer context | Rita, P.; Oliveira, T.; Estorninho, A.; Moro, S. | Artigo | Acesso Aberto |
| 2017 | Modelling and testing consumer trust dimensions in e-commerce | Oliveira, T.; Alhinho, M.; Rita, P.; Dhillon, G. | Artigo | Acesso Embargado |
| 2022 | Neuroscience research in consumer behavior: A review and future research agenda | Oliveira, P. M.; Guerreiro, J.; Rita, P. | Artigo | Acesso Aberto |
| 2018 | New frontiers in tourism: destinations, resources, and managerial perspectives | Kozak, M.; Rita, P.; Bigné, E. | Outro | Acesso Aberto |
| 2021 | Online dating apps as a marketing channel: a generational approach | Rita, P.; Ramos, R.; Moro, S.; Mealha, M.; Radu, L. | Artigo | Acesso Aberto |
| 2016 | Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism | Pereira, H.; Salgueiro, M. F.; Rita, P. | Artigo | Acesso Aberto |
| 2008 | A Pan-European approach to customer satisfaction: an optimal strategy? | Ueltschy, L.; Laroche, M.; Rita, P.; Bocaranda, C. | Artigo | Acesso Embargado |
| 2018 | The perception of active listening practice on social networks | Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J. | Objecto de Conferência | Acesso Aberto |
| 2016 | Predicting social media performance metrics and evaluation of the impact on brand building: a data mining approach | Moro, S.; Rita, P.; Vala, B. | Artigo | Acesso Embargado |
| 2016 | Privacy concerns and online purchasing behaviour: towards an integrated model | Fortes, N.; Rita, P. | Artigo | Acesso Aberto |
| 2015 | Proposing a new construct to measure the effectiveness of brands operating in social networking sites | Souto, D.; Salgueiro, M.F.; Rita, P. | Objecto de Conferência | Acesso Aberto |
| 2018 | Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis | Amado, A.; Cortez, P.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2024 | The role of microtransactions in impulse buying and purchase intention in the video game market | Rita, P.; Guerreiro, J.; Ramos, R.; Caetano, R. G. | Artigo | Acesso Aberto |
| 2001 | Segmentação de mercado: considerações | Águas, P.; Rita, P.; Costa, J. | Artigo | Acesso Aberto |
| 2019 | Sentiment analysis in online reviews classification using text mining technique | Moreno, A.; Rita, P.; Guerreiro, J. | Objecto de Conferência | Acesso Aberto |
| 2017 | Sentiment classification of consumer generated online reviews using topic modeling | Calheiros, A. C.; Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2010 | A service quality evaluation scale for the hospitality sector: dimensions, attributes and behavioural intentions | Salazar, A.; Costa, J.; Rita, P. | Artigo | Acesso Embargado |
| 2019 | Shopping centres beyond purchasing of luxury goods: A tourism perspective | Brochado, A.; Oliveira, C.; Rita, P.; Oliveira, F. | Artigo | Acesso Aberto |
| 2006 | Strategic diagnostics and management decision making: a hybrid knowledge‐based approach | Moutinho, L.; Rita, P.; Li, S. | Artigo | Acesso Embargado |
| 2017 | Stripping customers' feedback on hotels through data mining: the case of Las Vegas Strip | Moro, S.; Rita, P.; Coelho, J. | Artigo | Acesso Aberto |
| 2022 | Tasting the Port Wine Cellar experience: what features please the most? | Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2019 | A text mining and topic modelling perspective of ethnic marketing research | Moro, S.; Pires, G.; Rita, P.; Cortez, P. | Artigo | Acesso Aberto |
| 2017 | A text mining approach to analyzing Annals literature | Moro, S.; Rita, P.; Cortez, P. | Artigo | Acesso Aberto |
| 2016 | A text mining-based review of cause-related marketing literature | Guerreiro, J.; Rita, P.; Trigueiros, D. | Artigo | Acesso Embargado |
| Dez-2013 | The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context | Loureiro, S. M. C.; Almeida, M.; Rita, P. | Artigo | Acesso Embargado |
| 2006 | The internet, consumer empowerment and marketing strategies | Pires, G.; Stanton, J.; Rita, P. | Artigo | Acesso Embargado |
| 2000 | Tourism in the European Union | Rita, P. | Artigo | Acesso Embargado |
| 2000 | A tourist market portfolio for Portugal | Águas, P.; Costa, J.; Rita, P. | Artigo | Acesso Embargado |
| 2023 | The travel dream experience in pandemic times | Correia, A.; Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2018 | Understanding mobile augmented reality adoption in a consumer context | Paulo, M. M.; Rita, P.; Oliveira, T.; Moro, S. | Artigo | Acesso Aberto |
| 2019 | Unfolding the drivers for sentiments generated by Airbnb experiences | Moro, S.; Rita, P.; Esmerado, J.; Oliveira, C. | Artigo | Acesso Aberto |
| 2018 | Unfolding the relations between companies and technologies under the Big Data umbrella | Canito, J.; Ramos, P.; Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2021 | Unveiling island tourism in Cape Verde through online reviews | Oliveira, C.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2018 | Unveiling the features of successful eBay smartphone sellers | Silva, A. T.; Moro, S.; Rita, P.; Cortez, P. | Artigo | Acesso Aberto |
| 2019 | Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship | Langaro, D.; Salgueiro, M. F.; Rita, P.; Del Chiappa, G. | Artigo | Acesso Aberto |
| 2015 | Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns | Moro, S.; Cortez, Paulo; Rita, P. | Artigo | Acesso Aberto |
