Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/29689
Autoria: | Coco, C. Rita, P. Ramos, R. Fortes, N. |
Data: | 2024 |
Título próprio: | Dress with finesse: Why people wear clothes with logos |
Título da revista: | International Journal of Fashion Design, Technology and Education |
Volume: | 17 |
Número: | 2 |
Paginação: | 260 - 275 |
Referência bibliográfica: | Coco, C., Rita, P., Ramos, R., & Fortes, N. (2024). Dress with finesse: Why people wear clothes with logos. International Journal of Fashion Design, Technology and Education, 17(2), 260-275. https://doi.org/10.1080/17543266.2023.2277257 |
ISSN: | 1754-3266 |
DOI (Digital Object Identifier): | 10.1080/17543266.2023.2277257 |
Palavras-chave: | Status Logo Brand conspicuousness Consumer behavior Fashion |
Resumo: | Logos are part of a brand’s identity, responsible for its recognizability and what it stands for. Research showed that buying products easily recognizable by others is associated with status and/or conspicuous consumption. This research aimed to determine the reasons behind consumers wearing logo clothes. Building on existing literature, it investigated how status, conspicuousness, self-monitors, self-esteem, materialism, brand loyalty, opinion seekers and leaders, and gender influenced wearing visually branded clothing. A conceptual model was developed combining these constructs. An online questionnaire was conducted amongst 206 individuals, and the model was tested using PLS-SEM. Results indicated that materialism, conspicuous consumers, and brand loyalty affected the decision to wear logo clothes, whereas status consumers, self-monitors, self-esteem, and opinion seekers and leaders were not significant in explaining the dependent variable. Future research could expand the research to different countries and age groups. |
Arbitragem científica: | yes |
Acesso: | Acesso Embargado |
Aparece nas coleções: | ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
---|---|---|---|
article_98394.pdf Restricted Access | 617,2 kB | Adobe PDF | Ver/Abrir Request a copy |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.