Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/32331
Autoria: | Brochado, A. Rita, P. Oliveira, C. Oliveira, F. |
Data: | 2019 |
Título próprio: | Airline passengers’ perceptions of service quality: Themes in online reviews |
Título da revista: | International Journal of Contemporary Hospitality Management |
Volume: | 31 |
Número: | 2 |
Paginação: | 855 - 873 |
Referência bibliográfica: | Brochado, A., Rita, P., Oliveira, C., & Oliveira, F. (2019). Airline passengers’ perceptions of service quality: Themes in online reviews. International Journal of Contemporary Hospitality Management, 31(2), 855-873. https://doi.org/10.1108/IJCHM-09-2017-0572 |
ISSN: | 0959-6119 |
DOI (Digital Object Identifier): | 10.1108/IJCHM-09-2017-0572 |
Palavras-chave: | Service quality Content analysis Airline industry Value for money Web reviews |
Resumo: | Purpose This paper aims to identify the main themes shared in online reviews by airline travellers, as well as which of these themes were linked with higher and lower value for money ratings. Design/methodology/approach The research used mixed content analyses (i.e. quantitative and qualitative) to examine 1,200 reviews of six airline companies shared by airline travellers in a social media platform. Findings The analyses revealed nine themes in descriptions of airline travel experiences. These are the core services during "flights", "airport" operations, crew and ground "staff", ticket "classes", "seats", inflight "services", "entertainment", overall experiences of "airlines" and post-purchase recommendations of with which companies to "fly". Low value for money ratings are linked with the "airport" and "flights" themes. Originality/value The results offer useful insights into airline travellers' overall experiences based on social media information and facilitate the identification of the main themes linked with different value for money ratings. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | DINÂMIA'CET-RI - Artigos em revistas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
---|---|---|---|
article_49821.pdf | 911,07 kB | Adobe PDF | Ver/Abrir |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.