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http://hdl.handle.net/10071/15414
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Title: Factors determining player drop-out in Massive Multiplayer Online Games
Authors: Lebres, I.
Rita, P.
Moro, S.
Ramos, P.
Keywords: Massive Multiplayer Online Games (MMOGs)
Drop-out factors
Game fairness
Issue Date: 2018
Publisher: Elsevier
Abstract: A large number of people worldwide play free-to-play Massive Multiplayer Online Games (MMOGs) on a regular basis. Considering the significant amount of investment required in the early phases of game development, product managers aiming to quickly attract players deploy several in-game premium features which can be purchased by players willing to leverage their gaming experience. When the gap of advantage between premium and non-premium players is quite noticeable, it may lead to the lack of game fairness, resulting in players dropping out. This study aims at understanding the relevance of the drop-out factors that can be controlled by product managers, with an emphasis on game fairness when compared to other factors. A survey was sent to English-speaking communities of a MMOG. Results show that 53.9% of the variation in dropping-out is explained by the significant predictors analyzed: latency/performance issues, in-game features, community, service/support team and game fairness. Latency/performance issues and game fairness are the most relevant drop-out factors. By focusing on drop-out factors that can be controlled by product managers, this research contributes for decision making in the development of free-to-play MMOGs.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/15414
DOI: 10.1016/j.entcom.2018.02.010
ISSN: 1875-9521
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-46552
Accession number: WOS:000432800100012
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica
CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica
IT-RI - Artigo em revista internacional com arbitragem científica
ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica

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