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|Title:||Strategic diagnostics and management decision making: a hybrid knowledge‐based approach|
|Abstract:||A conceptual model is introduced whereby the focus is placed on environmental scanning, diagnostics anddecision-making on the basis of managerial judgement through the application of tools such as intelligentagents, hybrid intelligent systems, scenario analysis and knowledge-based systems. The model has a criticalstage as an antecedent to the strategic advice that encompasses the issues of strategic fit to purpose (theme,industry, company and strategic business unit-driven). A number of applications dealing with these four layersare shown, as well as an illustration of hybrid intelligent systems for strategic marketing planning|
|Appears in Collections:||BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica|
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|publisher_version_Moutinho_et_al_2006_Intelligent_Systems_in_Accounting__Finance_and_Man.pdf||384.77 kB||Adobe PDF||View/Open Request a copy|
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