Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/11321| Autoria: | Moutinho, L. Rita, P. Li, S. |
| Data: | 2006 |
| Título próprio: | Strategic diagnostics and management decision making: a hybrid knowledge‐based approach |
| Volume: | 14 |
| Número: | 3 |
| Paginação: | 129-155 |
| ISSN: | 1550-1949 |
| DOI (Digital Object Identifier): | 10.1002/isaf.281 |
| Resumo: | A conceptual model is introduced whereby the focus is placed on environmental scanning, diagnostics anddecision-making on the basis of managerial judgement through the application of tools such as intelligentagents, hybrid intelligent systems, scenario analysis and knowledge-based systems. The model has a criticalstage as an antecedent to the strategic advice that encompasses the issues of strategic fit to purpose (theme,industry, company and strategic business unit-driven). A number of applications dealing with these four layersare shown, as well as an illustration of hybrid intelligent systems for strategic marketing planning |
| Arbitragem científica: | yes |
| Acesso: | Acesso Embargado |
| Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| publisher_version_Moutinho_et_al_2006_Intelligent_Systems_in_Accounting__Finance_and_Man.pdf Restricted Access | 384,77 kB | Adobe PDF | Ver/Abrir Request a copy |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.