Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/24821
Autoria: Oliveira, P. M.
Guerreiro, J.
Rita, P.
Data: 2022
Título próprio: Neuroscience research in consumer behavior: A review and future research agenda
Título da revista: International Journal of Consumer Studies
Volume: 46
Número: 5
Paginação: 2041 - 2067
Referência bibliográfica: Oliveira, P. M., Guerreiro, J., & Rita, P. (2022). Neuroscience research in consumer behavior: A review and future research agenda. International Journal of Consumer Studies, 46(5), 2051-2067. http://dx.doi.org/10.1111/ijcs.12800
ISSN: 1470-6423
DOI (Digital Object Identifier): 10.1111/ijcs.12800
Palavras-chave: Consumer research
Consumer behavior
Neuroscience
Text mining
Correlated topic models
Resumo: Consumer neuroscience is a growing field in both marketing and consumer behavior research. The number of articles published on the topic has increased exponentially in the last 15 years. However, there is still no compreenshive analysis of the literature highlighting the main constructs, trends and research gaps found in such a large collection of papers. Therefore, this paper provides a text mining (TM) analysis that clusters and systematizes the complex and dispersed information of 469 articles, using the correlated topic model algorithm (CTM). Results show that “consumer neuroscience”, “brand memory”, and “willingness to buy” are the most relevant topics in the field. This study also reveals that the literature has been focusing on ethical concerns as well as on controversial concerns in the use of consumer neuroscience techniques. We include a final section on future research questions and opportunities that emerged from the conducted research.
Arbitragem científica: yes
Acesso: Acesso Aberto
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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