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Title: Unveiling the features of successful eBay smartphone sellers
Authors: Silva, A. T.
Moro, S.
Rita, P.
Cortez, P.
Keywords: Online sales
EBay sellers
Data mining
Sensitivity analysis
Issue Date: 2018
Publisher: Elsevier
Abstract: The present study adopts a data mining approach based on support vector machines (SVM) for modeling the number of sales of smartphone devices by eBay sellers. The data-based sensitivity analysis was adopted for extracting meaningful knowledge translated into the relevance of each input feature for the model. Such approach allowed unveiling that the number of items the seller also has on auctions, the price and the variety of products the seller offers are the three features that influence most the number of sales, in a total of almost 25%, surpassing the relevance of the features related to customers’ feedback.
Peer reviewed: yes
DOI: 10.1016/j.jretconser.2018.05.001
ISSN: 0969-6989
Accession number: WOS:000434834700034
Appears in Collections:CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica
ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica

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