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Title: Factors influencing hotels’ online prices
Authors: Moro, S.
Rita, P.
Oliveira, C.
Keywords: Online booking
Hotel reservation
Social media
Data mining
Issue Date: 2018
Publisher: Taylor and Francis
Abstract: Digital corporations are creating new paths of business driven by consumers empowered by social media. Understanding the role that each feature drawn from online platforms has on price fluctuation is vital for leveraging decision making. In this study, 5603 simulations of online reservations from 23 Portuguese cities were gathered, including characterizing features from social media, web visibility and hotel amenities, from four renowned online sources:, TripAdvisor, Google, and Facebook. After data preparation, including removal of irrelevant features in terms of modeling and outlier cleaning, a tuned dataset of 3137 simulations and 30 features (including the price charged per day) was used first for evaluating the modeling performance of an ensemble of multilayer perceptrons, and then for extracting valuable knowledge through the data-based sensitivity analysis. Findings show that all features from the encompassed factors (social media, online reservation, hotel characteristics, web visibility and city) play a significant role in price.
Peer reviewed: yes
DOI: 10.1080/19368623.2018.1395379
ISSN: 1936-8623
Accession number: WOS:000427884500004
Appears in Collections:CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica

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