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http://hdl.handle.net/10071/13084
acessibilidade
Title: Modelling and testing consumer trust dimensions in e-commerce
Authors: Oliveira, T.
Alhinho, M.
Rita, P.
Dhillon, G.
Keywords: E-commerce
Competence
Integrity
Benevolence
Trust
Issue Date: 2017
Publisher: Pergamon/Elsevier
Abstract: Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would have adequate solutions to increase trust. The path model presented in this paper measures the three main dimensions of trust, i.e. competence, integrity, and benevolence. And assesses the influence of overall trust of consumers. The paper also analyses how various sources of trust, i.e. consumer characteristics, firm characteristic, website infrastructure and interactions with consumers, influence dimensions of trust. The model is tested using 365 valid responses. Findings suggest that consumers with high overall trust demonstrate a higher intention to purchase online.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/13084
DOI: 10.1016/j.chb.2017.01.050
ISSN: 0747-5632
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-33180
Accession number: WOS:000399511000017
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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