Showing results 25 to 44 of 92
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| Issue Date | Title | Author(s) | Type | Access Type |
| 29-Nov-2019 | European Union communication redesign: Digital platforms role for an active civic participation | Matos, Guilherme Caeiro de | Master Thesis | Open Access |
| 14-Dec-2018 | A experiência omnicanal da Geração Z nas lojas @Cosmetics | Santos, Mónica Correia Cardoso Coelho | Master Thesis | Open Access |
| 2011 | As extensões de marca: caso Dove Men+Care | Campos, Ana Catarina Correia | Master Thesis | Restricted Access |
| 2011 | Factores competitivos: mergulhando no turismo de surf | Santos, Steven Henriques | Master Thesis | Open Access |
| 2014 | Ferramentas de marketing digital no setor hoteleiro em Portugal: Influência ou confluência | Martins, José Carlos de Melo Pinto | Master Thesis | Restricted Access |
| 2011 | Fidelização de consumidores SKIP | Ribeiro, Marta Isabel Pedrosa | Master Thesis | Restricted Access |
| 2016 | Flagship Store Frutológica Compal | Raposo, Maria Carolina de Azaredo | Master Thesis | Restricted Access |
| 2012 | Food for wine lovers: a restaurant repositiong | Batista, Adelaide Marques Portela | Master Thesis | Open Access |
| 2010 | Glamorous: Moments with emotion | Vieira, Sérgio Paulo Reis | Master Thesis | Restricted Access |
| 2013 | Go-to-market strategy for video call through television | Silva, Vera Sofia Gonçalves | Master Thesis | Restricted Access |
| 29-Nov-2019 | Green marketing and the conscious consumers in Portugal | Nunes, Catarina Quintas | Master Thesis | Open Access |
| 24-Nov-2016 | How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851 | Dias, Catarina Fernandes | Master Thesis | Restricted Access |
| 30-Nov-2017 | How can store atmosphere be applied in Sonasol brand? | Pinto, Inês Ferreira Lourenço | Master Thesis | Open Access |
| 2016 | How to conquer the 6th continent: Lâncome Brand in the travel retail | Fancaria, Ana Catarina de Almeida | Master Thesis | Restricted Access |
| 29-Nov-2019 | How to turn innovative startups into successful businesses: The case of Techperks | Sousa, Rita Lourenço de | Master Thesis | Open Access |
| 27-Jun-2022 | Human-artificial intelligence engagement exploring the perspectives of users and tourism managers | Ferreira, Mónica Montes Mendes Rocha | Doctoral Thesis | Open Access |
| 2012 | Imagem das marcas da distribuição | Castro, Carmen Garcia de | Master Thesis | Restricted Access |
| 2011 | O impacto da gestão de reclamações na fidelização de clientes | Silveira, Bárbara Ramos Pais | Master Thesis | Open Access |
| 11-Dec-2018 | O impacto das redes sociais na reputação das organizações em contexto B2B | Cabral, Célia Marina Lopes | Master Thesis | Open Access |
| 2012 | O impacto das redes sociais no relacionamento entre marcas e consumidores | Rodrigues, Sara de Azevedo | Master Thesis | Open Access |
