Showing results 42 to 61 of 68
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2014 | Quais os canais de distribuição que melhor se adequam às necessidades do segmento sénior? | Cordeiro, Pedro Manuel Dias Sousa | Master Thesis | Open Access |
| 2012 | Qual o papel das marcas de fornecedor, no mercado de FMCG, com a crescente influência das marcas de distribuidor? | Silva, Catarina Ferreira da | Master Thesis | Open Access |
| 2012 | Relação dos programas de fidelização e a satisfação de clientes: o caso tmn | Seabra, André Filipe Pacheco | Master Thesis | Open Access |
| 2015 | Retalho organizado vs retalho independente | Gralho, Alexandra Catarina Rosa Nicolau | Master Thesis | Open Access |
| 31-Jan-2020 | Revitalização de uma marca: O caso da marca Pato Real | Marques, Inês Cristina dos Santos | Master Thesis | Open Access |
| 2011 | Revitalização de uma marca: o caso da marca Xau Líquido Concentrado | Ventura, David Côrtes | Master Thesis | Restricted Access |
| 2011 | Segmentação dos pontos de venda: aplicação da segmentação à rede de lojas dos CTT - Correios de Portugal | Martins, Marta Isabel | Master Thesis | Restricted Access |
| 6-Jan-2022 | O setor de bens de grande consumo e a inteligência artificial no ponto de venda: Estarão os consumidores Portugueses prontos? | Parreira, Maria do Mar | Master Thesis | Open Access |
| 2015 | Story: Telling and doing | Marcos, Teresa Mafalda de Mendonça e Moura Esteves | Master Thesis | Open Access |
| 2013 | Surprise gift card: Plano de marketing | Pinto, Mariana Simas | Master Thesis | Open Access |
| 16-Dec-2020 | The effects of micro and macro-influencers on Instagram skincare campaigns | Neves, Rita Paiva | Master Thesis | Open Access |
| 16-Nov-2023 | The impact of influencer marketing on women's self-esteem and body image | Santos, Beatriz Maria Esaguy Fernandes dos | Master Thesis | Restricted Access |
| 16-Dec-2020 | The impact of Instagram influencer marketing in the restaurant industry | Anjos, Catarina Jorge da Fonseca | Master Thesis | Open Access |
| 8-Feb-2022 | The impact of mobile devices on the in store shopping experience | Cavalinhos, Sílvia Rodrigues | Doctoral Thesis | Open Access |
| 14-Dec-2021 | The impact of retailtainment on purchase intentions | Tiago, Mafalda dos Santos | Master Thesis | Open Access |
| 10-Dec-2021 | The influence of ethnocentrism on consumer behaviour and purchase intention of domestic fruit and vegetables | Miguel, Luís Pedro da Rocha | Doctoral Thesis | Open Access |
| 2013 | The influence of olfactory marketing on client's loyalty | Marques, Ana Sofia Mesquita Tavares | Master Thesis | Open Access |
| 18-Dec-2017 | The perfect dose can be the right choice | Sobral, Madalena Maria Igreja Ferrari | Master Thesis | Open Access |
| 16-Nov-2023 | The role of brand architecture on brand equity: Pestana Hotel Group case study | Malcato, Joana Dias | Master Thesis | Open Access |
| 11-Oct-2021 | The role of cultural brownfield in the Parisian nightlife: A focus on their offers and sustainability | Gazan, Marine | Master Thesis | Open Access |
