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Browsing by Advisor Pereira, Hélia Gonçalves

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Issue DateTitleAuthor(s)TypeAccess Type
2014An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites10071/10229Santos, Maria João Sousa Inácio dosmasterThesisopenAccess
2013An integrated communication plan for herdade dos Arrochais10071/6941Antão, Raquel RodriguesmasterThesisopenAccess
2013Análise e estratégia do lançamento de margarina Imperial10071/8046Silva, Cláudia Patrícia Ferreira damasterThesisopenAccess
2011Being traditional in the global: Santini case study10071/4875Branco, Madalena Piano de Abreu CastelomasterThesisopenAccess
2013Brand extensions : a marketing plan for the launching of a tea product line applied to Luso10071/6756Santos, João Paulo Coelho dosmasterThesisopenAccess
2013Brand redefinition and communication plan for Grândola10071/7359Calado, Miguel Jesus RitomasterThesisopenAccess
2010Caracterização do turismo de surf europeu e a sua contribuição para o desenvolvimento sócio-económico do litoral português10071/3831Pereira, Hélio PaulinomasterThesisopenAccess
25-Nov-2016Case study: create a facebook campaign to launch the APP Matrix Color Lounge10071/13454Calado, André Filipe Ribeiro BettencourtmasterThesisopenAccess
2015A communication plan for the “1 yogurt a day” program10071/11416Cordovil, Maria do Carmo Orta Oliveira de HerédiamasterThesisrestrictedAccess
14-Dec-2016Crescer em tempos de crise: caso de rebranding Compal10071/13771Patrício, Marta Isabel dos Santos BritomasterThesisopenAccess
2010CRM: a importância da relação one-to-one em contexto de crise financeira10071/3275Olaio, Sónia LourençomasterThesisopenAccess
13-Sep-2018Customer satisfaction and its relationship with a positive NPS10071/17246Santos, Inês Bernardo dosmasterThesisrestrictedAccess
2015Danone’s CRM program “Alimenta sorrisos”: a development plan10071/11441Saiote, Carolina SafaramasterThesisrestrictedAccess
2012Digital communication plan for Renault Twizy10071/5207Campanha, Mafalda Isabel BigamasterThesisrestrictedAccess
2011Dispositivos médicos em eletrofisiologia: os hábitos dos utilizadores10071/4811Barbosa, António Ricardo CarvalhomasterThesisopenAccess
2015Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensation10071/11433Campino, André LimamasterThesisopenAccess
2009Um estudo exploratório sobre a orientação de marketing pelo mercado10071/1746Godinho, Marco Emmanuel da CruzmasterThesisopenAccess
2010Estudo sobre a consumidora portuguesa de vinhos: o impacto das crenças na sua opção de beber vinho10071/2909Barros, Maria Sofia Godinho Quintino demasterThesisopenAccess
14-Dec-2018A experiência omnicanal da Geração Z nas lojas @Cosmetics10071/18388Santos, Mónica Correia Cardoso CoelhomasterThesisopenAccess
2011As extensões de marca: caso Dove Men+Care10071/4346Campos, Ana Catarina CorreiamasterThesisrestrictedAccess