Browsing by Advisor Santos, Maria Conceição

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Issue DateTitleAuthor(s)TypeAccess Type
9-Nov-2015An innovative food truck chain, strategic planning inspired from the lean start up methodologyPeñate, Paul TavaresMaster ThesisOpen Access
29-Sep-2016Brand as a driving force for small and micro businesses in ChinaXiaoping, JiangDoctoral ThesisRestricted Access
11-Jan-2022Brand coolness effects on brand love, purchase intention and word of mouth: application to indonesian women modest sportswearDwikinanda, IrfanMaster ThesisOpen Access
2012Building an integrated communication strategy for Spausa Portugal: beauty care line in the portuguese marketLopes, Melissa CenturioMaster ThesisOpen Access
2013Business model design based on value chain: The case of Chengdu SYIMCMeihua, FuDoctoral ThesisOpen Access
7-Oct-2021Can a visit to a simulated tourism environment substitute the impulse to travel and experience the 'real thing'? The case of the World Showcase at Disney's EPCOTGillespie, ÉilisMaster ThesisEmbargoed Access
2013Challenges faced by a Portuguese IT company on the decision of entering and competing in international marketsMiguel, Andreia VazãoMaster ThesisOpen Access
6-Nov-2023Consumer-brand relationships in the Eurovision Song Contest, a study on the outcomes of brand loveSilveira, Beatriz Franco Henriques Malta daMaster ThesisRestricted Access
2-Nov-2022Customer company role on the criteria formulation of the mystery shopperCaniço, Beatriz Bandeira da SilvaMaster ThesisRestricted Access
22-Nov-2016Determinantes do sucesso do Crowdfunding na plataforma portuguesa PPLSilva, Tiago Miguel Teixeira CamposMaster ThesisRestricted Access
2010Determinantes na percepção de qualidade do serviço educacional: Abordagem pelo aluno do ensino superiorRibeiro, Paulo Alexandre de Oliveira CastroDoctoral ThesisOpen Access
9-Dec-2021Developing a digital nomads destination from the ground upGetman, NatalyaMaster ThesisOpen Access
Oct-2016Effects of rebranding on brand equity – Pestana Hotel GroupRemédios, Francisca Maria Pacheco PintoMaster ThesisRestricted Access
27-Oct-2023Exploring motivations for attending e-sports events: The role of visiting the host citySilva, Diogo Manuel SousaMaster ThesisOpen Access
27-Sep-2021Film festivals towards a hybrid form: Challenges and opportunitiesPapadopoulou-Melea, EleniMaster ThesisOpen Access
21-Dec-2022How residents’ subjective well-being and benefit/cost perceptions impact on their support towards a music festivalPolido, Jorge Miguel SantiagoMaster ThesisOpen Access
3-Dec-2024Impact of war-crisis perception on consumer purchasing behaviour: The case in Odesa of consumers' segmentationBakhchevan, VeronikaMaster ThesisOpen Access
2010O impacto da congruência entre os valores da marca institucional e os valores pessoais na comunicação externa da marca pelos colaboradoresMidões, Sara Margarida da Silva Oliveira ForteMaster ThesisRestricted Access
25-Nov-2024Impacto do turismo no bem-estar subjetivo dos residentes: O caso do bairro de Belém, em LisboaMoreira, João Baptista TavaresMaster ThesisOpen Access
2012Influência da certificação ambiental no processo de decisão de compraLara, Maria JoãoMaster ThesisOpen Access