Showing results 1 to 20 of 42
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| Issue Date | Title | Author(s) | Type | Access Type |
| 9-Nov-2015 | An innovative food truck chain, strategic planning inspired from the lean start up methodology | Peñate, Paul Tavares | Master Thesis | Open Access |
| 29-Sep-2016 | Brand as a driving force for small and micro businesses in China | Xiaoping, Jiang | Doctoral Thesis | Restricted Access |
| 11-Jan-2022 | Brand coolness effects on brand love, purchase intention and word of mouth: application to indonesian women modest sportswear | Dwikinanda, Irfan | Master Thesis | Open Access |
| 2012 | Building an integrated communication strategy for Spausa Portugal: beauty care line in the portuguese market | Lopes, Melissa Centurio | Master Thesis | Open Access |
| 2013 | Business model design based on value chain: The case of Chengdu SYIMC | Meihua, Fu | Doctoral Thesis | Open Access |
| 7-Oct-2021 | Can a visit to a simulated tourism environment substitute the impulse to travel and experience the 'real thing'? The case of the World Showcase at Disney's EPCOT | Gillespie, Éilis | Master Thesis | Embargoed Access |
| 2013 | Challenges faced by a Portuguese IT company on the decision of entering and competing in international markets | Miguel, Andreia Vazão | Master Thesis | Open Access |
| 6-Nov-2023 | Consumer-brand relationships in the Eurovision Song Contest, a study on the outcomes of brand love | Silveira, Beatriz Franco Henriques Malta da | Master Thesis | Restricted Access |
| 2-Nov-2022 | Customer company role on the criteria formulation of the mystery shopper | Caniço, Beatriz Bandeira da Silva | Master Thesis | Restricted Access |
| 22-Nov-2016 | Determinantes do sucesso do Crowdfunding na plataforma portuguesa PPL | Silva, Tiago Miguel Teixeira Campos | Master Thesis | Restricted Access |
| 2010 | Determinantes na percepção de qualidade do serviço educacional: Abordagem pelo aluno do ensino superior | Ribeiro, Paulo Alexandre de Oliveira Castro | Doctoral Thesis | Open Access |
| 9-Dec-2021 | Developing a digital nomads destination from the ground up | Getman, Natalya | Master Thesis | Open Access |
| Oct-2016 | Effects of rebranding on brand equity – Pestana Hotel Group | Remédios, Francisca Maria Pacheco Pinto | Master Thesis | Restricted Access |
| 27-Oct-2023 | Exploring motivations for attending e-sports events: The role of visiting the host city | Silva, Diogo Manuel Sousa | Master Thesis | Open Access |
| 27-Sep-2021 | Film festivals towards a hybrid form: Challenges and opportunities | Papadopoulou-Melea, Eleni | Master Thesis | Open Access |
| 21-Dec-2022 | How residents’ subjective well-being and benefit/cost perceptions impact on their support towards a music festival | Polido, Jorge Miguel Santiago | Master Thesis | Open Access |
| 3-Dec-2024 | Impact of war-crisis perception on consumer purchasing behaviour: The case in Odesa of consumers' segmentation | Bakhchevan, Veronika | Master Thesis | Open Access |
| 2010 | O impacto da congruência entre os valores da marca institucional e os valores pessoais na comunicação externa da marca pelos colaboradores | Midões, Sara Margarida da Silva Oliveira Forte | Master Thesis | Restricted Access |
| 25-Nov-2024 | Impacto do turismo no bem-estar subjetivo dos residentes: O caso do bairro de Belém, em Lisboa | Moreira, João Baptista Tavares | Master Thesis | Open Access |
| 2012 | Influência da certificação ambiental no processo de decisão de compra | Lara, Maria João | Master Thesis | Open Access |
