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Browsing by Advisor Santos, Maria Conceição

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Issue DateTitleAuthor(s)TypeAccess Type
9-Nov-2015An innovative food truck chain, strategic planning inspired from the lean start up methodology10071/11515Peñate, Paul TavaresmasterThesisopenAccess
29-Sep-2016Brand as a driving force for small and micro businesses in China10071/12470Xiaoping, JiangdoctoralThesisrestrictedAccess
2012Building an integrated communication strategy for Spausa Portugal : a beauty care line in the portuguese market10071/6557Lopes, Melissa CenturiomasterThesisopenAccess
2013Business model design based on value chain: the case of chengdu SYIMC10071/7409Meihua, FudoctoralThesisopenAccess
2013Challenges faced by a portuguese it company on the decision of entering and competing in international markets10071/8578Miguel, Andreia VazãomasterThesisopenAccess
22-Nov-2016Determinantes do sucesso do Crowdfunding na plataforma portuguesa PPL10071/13764Silva, Tiago Miguel Teixeira CamposmasterThesisrestrictedAccess
2010Determinantes na percepção de qualidade do serviço educacional: abordagem pelo aluno do ensino superior10071/4478Ribeiro, Paulo Alexandre de Oliveira CastrodoctoralThesisopenAccess
Oct-2016Effects of rebranding on brand equity – Pestana Hotel Group10071/14038Remédios, Francisca Maria Pacheco PintomasterThesisrestrictedAccess
2010O impacto da congruência entre os valores da marca institucional e os valores pessoais na comunicação externa da marca pelos colaboradores10071/3616Midões, Sara Margarida da Silva Oliveira FortemasterThesisrestrictedAccess
2012Influência da certificação ambiental no processo de decisão de compra10071/6038Lara, Maria JoãomasterThesisopenAccess
2011Influência sócio-econômica na satisfação e lealdade no comércio de varejo do Rio de Janeiro10071/4121Baptista, Robson FeijomasterThesisopenAccess
2009Perfis e atitudes dos jovens adultos: análise comparativa entre Portugal e Polónia10071/4675Ricardo, JoanamasterThesisrestrictedAccess
10-Dec-2018Plano de marketing para a marca Kaffa: lançamento de um novo produto: cápsula de café biodegradável e compostável10071/18454Galvão, Inês de Melo Azevedo NoronhamasterThesisopenAccess
5-Aug-2010Store atmosphere: Comparing super and hypermarket customer perception10071/2011Cameira, Rita Margarida Melo ProençamasterThesisopenAccess
2013The contribution of 360 deals to the recorded music industry10071/9780Palmeiro, Pedro Henrique MendesmasterThesisopenAccess
23-Oct-2019The effects of store atmospherics on the clients' rebranding perception and satisfaction level10071/18988Mateus, Ana Catarina LopesmasterThesisrestrictedAccess
12-Dec-2018The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in Lisbon10071/18355Tavares, Carlota Maria de Matos Taquenho GalianomasterThesisopenAccess
2013The role of cultural tourism in seasonality reduction: the case of Cape Verde10071/8014Borges, Cilénia LimamasterThesisopenAccess
23-Oct-2018The Search Engine Marketing strategy (SEM) in e-tourism: a case study of the French OTA (Online Travel Agency) Voyage Privé10071/18495Evrard, Laure Marguerite SuzannemasterThesisopenAccess
2009Transição para a “vida adulta”: segmentação de jovens europeus10071/4676Vicente, VâniamasterThesisopenAccess