1. Repositório do Iscte – Instituto Universitário de Lisboa

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Showing results 67 to 86 of 92 < previous   next >
Issue DateTitleAuthor(s)TypeAccess Type
18-Dec-2017Olisipiadas: estudo de caso sobre a criação da marca de um programa desportivo municipalMáximo, Jorge Miguel Vicente de CamposMaster ThesisOpen Access
2012Optimus Kanguru: novos canais de distribuiçãoAmores, Frederico SimõesMaster ThesisRestricted Access
27-Jul-2010O papel da formação na relação com clientes: Impacto sobre as vendasPeres, Vasco FrançaMaster ThesisOpen Access
2009O papel do marketing relacional na InternetSilva, Ana Rita Bendada daMaster ThesisOpen Access
2012Plano estratégico para o desenvolvimento do turismo desportivo no Concelho de Sines, como forma de combater a sazonalidadeBarambão, José Manuel PaulinoMaster ThesisOpen Access
2012Plano para a definição de modelos de segmentação para o MEORicardo, Mariana TrindadeMaster ThesisOpen Access
15-Dec-2017Promotion of sustainability in higher education institutions: ISCTE-IULNóbrega, Lia Barbieri daMaster ThesisOpen Access
2012A relação entre a indústria das viagens e turismo em Portugal e o Facebook: profissionalização da página do Facebook da Amadeus PortugalTorres, Helena Isabel TeixeiraMaster ThesisOpen Access
26-Jul-2011O relatório de sustentabilidade da MatutanoMatos, Maria do Carmo de Morais deMaster ThesisRestricted Access
29-Nov-2017Relevância do Parque das Nações para a dinâmica do turismo na cidade de LisboaAlmeida, Bernardo Antunes deMaster ThesisOpen Access
30-Nov-2016O reposicionamento da marca Landini no mercado português de tractores agrícolasCordeiro, Osvaldo Miguel PereiraMaster ThesisRestricted Access
2015Reposicionamento do restaurante Hippopotamus do Hotel Tivoli OrienteNeves, Carlota Alves Vieira DuqueMaster ThesisOpen Access
25-Oct-2021Social media and digital marketing for destination promotion and branding: The case study of the Can’t Skip Portugal campaignSevilla Castillo, CarlosMaster ThesisOpen Access
2015A social media marketing plan for GALP energiaVale, Soraia Sofia Fernandes doMaster ThesisRestricted Access
2015Sporting Clube de Portugal, a social media benchmark in the football clubs’ sectorSaúde, Miguel Lages Ribeiro de GomesMaster ThesisOpen Access
24-Oct-2019The construction and application of brand value evaluation model for China's pharmaceutical industryLi DacanDoctoral ThesisOpen Access
2015The consumer-brand relationship paradoxNielsen, Anders JuulMaster ThesisOpen Access
23-Dec-2020The impact of artificial intelligence virtual personal assistants as sales channels of costumer loyaltyPires, Maria Martinho da Silva de LemosMaster ThesisOpen Access
28-Dec-2021The impact of Covid-19 on event management: how companies can use social media to face the pandemic: a social media marketing plan for RConceptGonçalves, Margarida SilvaMaster ThesisOpen Access
2017The influence of new trends in store atmospherics on customer experience in a convenience store environment in PortugalNarendra, Dharmite TusharMaster ThesisOpen Access
Showing results 67 to 86 of 92 < previous   next >