Browsing by Advisor Bilro, Ricardo Godinho

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Showing results 6 to 25 of 46 < previous   next >
Issue DateTitleAuthor(s)TypeAccess Type
20-Oct-2023Can brand activism, when mediated by brand authenticity, generate brand love and brand advocacy?Guiomar, Mariana Gonzaga Esteves NunesMaster ThesisOpen Access
20-Oct-2023Como o uso da tecnologia Blockchain pode garantir originalidade de produto ao consumidor: Um estudo empíricoCraveiro, Adriana Catarina de Almeida GomesMaster ThesisRestricted Access
28-Jul-2020Consumer-brand engagement in OTC medication: Can pharmaceutical companies increase brand usage intentions by improving perceived social media activity?Mendonça, Ana Rita de OlivalMaster ThesisOpen Access
28-Jul-2020Development of a social media communication strategy for the marine conservation NGO Sea Shepherd Portugal focused on awareness and donation increaseBaun, MaikeMaster ThesisOpen Access
2-Dec-2022Does social commerce (s-commerce) influence Instagram buying behavior: An empirical researchBonifácio, Sara Gabriela LouroMaster ThesisOpen Access
26-Oct-2020Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approachSerras, Sara Alexandra LopesMaster ThesisOpen Access
25-Nov-2019Exploring customer interaction and management response in luxury hospitality through online reviews in social mediaNeves, Mariana SequeiraMaster ThesisOpen Access
10-Dec-2018Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleNobre, Pedro Augusto AlbanoMaster ThesisOpen Access
30-Oct-2018Exploring the impact of "massclusivity" campaigns on brand love through online brand communitiesSantos, Joana Fonseca dosMaster ThesisOpen Access
5-Dec-2023Factors influencing purchase intention and loyalty towards private label productsRaposo, Rita Bárbara de Sousa Faria SimõesMaster ThesisOpen Access
25-Jul-2023How does the consumers' perception of their body image influence their relationship with brands that promote body dissatisfaction?Augusto, Marta CarameloMaster ThesisOpen Access
17-Dec-2018How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effectsFernandes, António Jorge AlvoeiroMaster ThesisOpen Access
21-Oct-2019How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrushMacias, Margarida Catalão FontanMaster ThesisOpen Access
30-Sep-2021How to propel domestic tourism activity in an industrial city through wine tourism: A project based in the state of Aguascalientes, MexicoEspino Mendoza, SandraMaster ThesisOpen Access
21-Nov-2018A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades onlineCabaço, Maria Rita Gonçalves Mendes NunesMaster ThesisOpen Access
2-Nov-2023Investigating the factors of brand loyalty in e-commerce through brand engagement and brand switching behaviorHave, Renske Marije TenMaster ThesisOpen Access
26-Oct-2021Marketing plan for FOREO: Introducing the innovative skincare brand in the NetherlandsAlders, Thirza Jacqueline Anna MartensMaster ThesisOpen Access
20-Nov-2020Online engagement on esports streamsFranco, João Pedro RibeiroMaster ThesisOpen Access
16-Sep-2021Overtravels: a business plan that aims to change the portuguese holiday paradigmGaspar, Maria Margarida CaetanoMaster ThesisOpen Access
26-Oct-2021Packaging and visual storytelling in portuguese vintage brandsMarmelada, Mário Ezequiel CoimbraMaster ThesisOpen Access