Showing results 7 to 26 of 47
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| Issue Date | Title | Author(s) | Type | Access Type |
| 20-Oct-2023 | Can brand activism, when mediated by brand authenticity, generate brand love and brand advocacy? | Guiomar, Mariana Gonzaga Esteves Nunes | Master Thesis | Open Access |
| 20-Oct-2023 | Como o uso da tecnologia Blockchain pode garantir originalidade de produto ao consumidor: Um estudo empírico | Craveiro, Adriana Catarina de Almeida Gomes | Master Thesis | Restricted Access |
| 28-Jul-2020 | Consumer-brand engagement in OTC medication: Can pharmaceutical companies increase brand usage intentions by improving perceived social media activity? | Mendonça, Ana Rita de Olival | Master Thesis | Open Access |
| 28-Jul-2020 | Development of a social media communication strategy for the marine conservation NGO Sea Shepherd Portugal focused on awareness and donation increase | Baun, Maike | Master Thesis | Open Access |
| 2-Dec-2022 | Does social commerce (s-commerce) influence Instagram buying behavior: An empirical research | Bonifácio, Sara Gabriela Louro | Master Thesis | Open Access |
| 26-Oct-2020 | Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approach | Serras, Sara Alexandra Lopes | Master Thesis | Open Access |
| 25-Nov-2019 | Exploring customer interaction and management response in luxury hospitality through online reviews in social media | Neves, Mariana Sequeira | Master Thesis | Open Access |
| 10-Dec-2018 | Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example | Nobre, Pedro Augusto Albano | Master Thesis | Open Access |
| 30-Oct-2018 | Exploring the impact of "massclusivity" campaigns on brand love through online brand communities | Santos, Joana Fonseca dos | Master Thesis | Open Access |
| 5-Dec-2023 | Factors influencing purchase intention and loyalty towards private label products | Raposo, Rita Bárbara de Sousa Faria Simões | Master Thesis | Open Access |
| 25-Jul-2023 | How does the consumers' perception of their body image influence their relationship with brands that promote body dissatisfaction? | Augusto, Marta Caramelo | Master Thesis | Open Access |
| 17-Dec-2018 | How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects | Fernandes, António Jorge Alvoeiro | Master Thesis | Open Access |
| 21-Oct-2019 | How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush | Macias, Margarida Catalão Fontan | Master Thesis | Open Access |
| 30-Sep-2021 | How to propel domestic tourism activity in an industrial city through wine tourism: A project based in the state of Aguascalientes, Mexico | Espino Mendoza, Sandra | Master Thesis | Open Access |
| 21-Nov-2018 | A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online | Cabaço, Maria Rita Gonçalves Mendes Nunes | Master Thesis | Open Access |
| 2-Nov-2023 | Investigating the factors of brand loyalty in e-commerce through brand engagement and brand switching behavior | Have, Renske Marije Ten | Master Thesis | Open Access |
| 26-Oct-2021 | Marketing plan for FOREO: Introducing the innovative skincare brand in the Netherlands | Alders, Thirza Jacqueline Anna Martens | Master Thesis | Open Access |
| 20-Nov-2020 | Online engagement on esports streams | Franco, João Pedro Ribeiro | Master Thesis | Open Access |
| 16-Sep-2021 | Overtravels: a business plan that aims to change the portuguese holiday paradigm | Gaspar, Maria Margarida Caetano | Master Thesis | Open Access |
| 26-Oct-2021 | Packaging and visual storytelling in portuguese vintage brands | Marmelada, Mário Ezequiel Coimbra | Master Thesis | Open Access |
