This table browses all dspace content
| Issue Date | Title | Author(s) | Type | Access Type |
| 28-Jul-2020 | Consumer-brand engagement in OTC medication: Can pharmaceutical companies increase brand usage intentions by improving perceived social media activity?10071/21452 | Mendonça, Ana Rita de Olival | masterThesis | openAccess |
| 28-Jul-2020 | Development of a social media communication strategy for the marine conservation NGO Sea Shepherd Portugal focused on awareness and donation increase10071/21665 | Baun, Maike | masterThesis | openAccess |
| 26-Oct-2020 | Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approach10071/21840 | Serras, Sara Alexandra Lopes | masterThesis | openAccess |
| 25-Nov-2019 | Exploring customer interaction and management response in luxury hospitality through online reviews in social media10071/19447 | Neves, Mariana Sequeira | masterThesis | openAccess |
| 10-Dec-2018 | Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example10071/17883 | Nobre, Pedro Augusto Albano | masterThesis | openAccess |
| 30-Oct-2018 | Exploring the impact of "massclusivity" campaigns on brand love through online brand communities10071/18255 | Santos, Joana Fonseca dos | masterThesis | openAccess |
| 17-Dec-2018 | How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects10071/18744 | Fernandes, António Jorge Alvoeiro | masterThesis | openAccess |
| 21-Oct-2019 | How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush10071/19168 | Macias, Margarida Catalão Fontan | masterThesis | restrictedAccess |
| 21-Nov-2018 | A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online10071/18627 | Cabaço, Maria Rita Gonçalves Mendes Nunes | masterThesis | openAccess |
| 20-Nov-2020 | Online engagement on esports streams10071/21186 | Franco, João Pedro Ribeiro | masterThesis | openAccess |
| 28-Jun-2021 | Redesigning the communication strategy to rebrand Angel Nail Spa: an in-company project10071/22882 | Bittle, Kate Louise | masterThesis | openAccess |
| 28-Jul-2020 | Talha wine as a differentiational factor of Alentejo’s wine tourism offer10071/20684 | Meira, Carolina Mariquito | masterThesis | openAccess |
| 3-Mar-2020 | The adversities of doing business in China: Why western companies fail10071/20473 | Cunha, João Luís Carrilho Fortes da | masterThesis | openAccess |
| 19-Nov-2019 | The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161 | Gonçalves, Sara Martins | masterThesis | openAccess |
| 4-Nov-2019 | The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035 | Costa, Inês Oliveira Milheiro da | masterThesis | openAccess |
| 28-Jun-2021 | The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love10071/22868 | Veltman, Madalena Baptista | masterThesis | openAccess |
| 21-Oct-2019 | The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect10071/18993 | Raposo, David André Galrão | masterThesis | restrictedAccess |
| 26-Oct-2020 | The role of IMDb online community engagement on the motivation and intention to watch movies10071/21530 | Ribeiro, Catarina Alexandra Barreira | masterThesis | restrictedAccess |
| 28-Jul-2020 | The role of massclusivity campaigns in consumer response and perceptions: the attitude toward luxury brands10071/20858 | Barata, Filipa Rodrigues Soares | masterThesis | openAccess |
| 28-Jul-2020 | The taste of travel: how food impacts and modifies people’s travel decisions10071/20849 | Baggi, Daniele | masterThesis | openAccess |
