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Browsing by Advisor Langaro, Daniela

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Issue DateTitleAuthor(s)TypeAccess Type
13-Dec-2018Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intentionPaula, Ana Beatriz FerreiraMaster ThesisOpen Access
6-Dec-2021Characterization of competitive strategies and identification of purchase drivers in the fuel retail market in PortugalPinha, João Maria Orterer DuarteMaster ThesisOpen Access
6-Dec-2021Digital transformation: Redefining Caty Cucalon’s contemporary art businessRamirez, Maria Camila CanneyMaster ThesisOpen Access
19-Jul-2022Engaging with destinations brands on social media: Self and social motivations and the mediating role of symbolic valueAntunes, Carolina MoscosoMaster ThesisOpen Access
5-Dec-2022Factors that influence attitude towards video on demand piracyBarros, Lara Évora deMaster ThesisOpen Access
11-Nov-2016Football sponsorshipsSchoop, Frederik BastianMaster ThesisOpen Access
28-Nov-2023Get greenwashing out of style: The role of blockchain transparency in uplifting consumer green purchase behaviour in the fashion industryMiguel, Beatriz Salvador dos ReisMaster ThesisOpen Access
13-Dec-2016Grandella: o renascer de uma marca no segmento de luxoCondeixa, João Maria Corrêa Monteiro MacieiraMaster ThesisOpen Access
7-Dec-2018How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookSoares, André Gomes de CastroMaster ThesisOpen Access
9-Dec-2020Impact of brand coolness on social media brand engagement of brands MOCHE-WTF-YornLima, Diogo Homem deMaster ThesisOpen Access
27-Nov-2023Inclusive marketing in the cosmetic industry advertising and its impact on user engagement and sentimentCintra, Mariana VicenteMaster ThesisRestricted Access
27-Nov-2017Insights on the use and consequences of user-generated content in the context of portuguese luxury hotelsCaetano, Ana Rita AmaralMaster ThesisOpen Access
11-Dec-2020Is digital influencers’ content more effective than your brands’ in creating online brand related content?: The impact of perceptions regarding digital influencers as source of brand content on consumers’ purchase intention of beauty brandsBranco, Cláudia Alexandra VicenteMaster ThesisOpen Access
6-Dec-2022Motivating factors behind work-related social media activities by employees: Exploring the employer branding & social media relationshipPinheiro, Ana Catarina Oliveira CariaMaster ThesisOpen Access
14-Dec-2021My Granny Said To Me: Development of an online business plan out of a leisure hobbyBisetti, MartinaMaster ThesisOpen Access
28-Nov-2023Preparing a sustainability self-diagnostic tool for SMEsPalma, Pedro de MeloMaster ThesisRestricted Access
27-Nov-2023Proposing a new measurement construct for service quality in Small Medium Sized Enterprises in the tourism sectorSilva, Inês Raquel Brito daMaster ThesisOpen Access
9-Dec-2020Social media influencers and consumers’ purchase intentions through influencer branded content: micro vs. macro influencersTracana, Mariana AlvesMaster ThesisOpen Access
20-Nov-2017Sports brand storymaking: An investigation of the process of co-created brand storytelling in the sporting goods industry, by the case of adidasHackenberger, CharlotteMaster ThesisEmbargoed Access
21-Dec-2022The effects of in-game advertising on purchase intention of digital objectsZhoujie, Fernanda GuMaster ThesisOpen Access
Showing results 1 to 20 of 25  next >