Mostrar resultados 1-20 de 23.
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Data | Título | Autor(es) | Tipo | Acesso |
13-Dez-2018 | Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention | Paula, Ana Beatriz Ferreira | Dissertação de Mestrado | Acesso Aberto |
6-Dez-2021 | Characterization of competitive strategies and identification of purchase drivers in the fuel retail market in Portugal | Pinha, João Maria Orterer Duarte | Dissertação de Mestrado | Acesso Restrito |
6-Dez-2021 | Digital transformation: Redefining Caty Cucalon’s contemporary art business | Ramirez, Maria Camila Canney | Dissertação de Mestrado | Acesso Aberto |
19-Jul-2022 | Engaging with destinations brands on social media: Self and social motivations and the mediating role of symbolic value | Antunes, Carolina Moscoso | Dissertação de Mestrado | Acesso Aberto |
5-Dez-2022 | Factors that influence attitude towards video on demand piracy | Barros, Lara Évora de | Dissertação de Mestrado | Acesso Aberto |
11-Nov-2016 | Football sponsorships | Schoop, Frederik Bastian | Dissertação de Mestrado | Acesso Aberto |
28-Nov-2023 | Get greenwashing out of style: The role of blockchain transparency in uplifting consumer green purchase behaviour in the fashion industry | Miguel, Beatriz Salvador dos Reis | Dissertação de Mestrado | Acesso Aberto |
13-Dez-2016 | Grandella: o renascer de uma marca no segmento de luxo | Condeixa, João Maria Corrêa Monteiro Macieira | Dissertação de Mestrado | Acesso Aberto |
7-Dez-2018 | How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebook | Soares, André Gomes de Castro | Dissertação de Mestrado | Acesso Aberto |
9-Dez-2020 | Impact of brand coolness on social media brand engagement of brands MOCHE-WTF-Yorn | Lima, Diogo Homem de | Dissertação de Mestrado | Acesso Aberto |
27-Nov-2023 | Inclusive marketing in the cosmetic industry advertising and its impact on user engagement and sentiment | Cintra, Mariana Vicente | Dissertação de Mestrado | Acesso Restrito |
27-Nov-2017 | Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels | Caetano, Ana Rita Amaral | Dissertação de Mestrado | Acesso Aberto |
11-Dez-2020 | Is digital influencers’ content more effective than your brands’ in creating online brand related content?: The impact of perceptions regarding digital influencers as source of brand content on consumers’ purchase intention of beauty brands | Branco, Cláudia Alexandra Vicente | Dissertação de Mestrado | Acesso Aberto |
6-Dez-2022 | Motivating factors behind work-related social media activities by employees: Exploring the employer branding & social media relationship | Pinheiro, Ana Catarina Oliveira Caria | Dissertação de Mestrado | Acesso Aberto |
14-Dez-2021 | My Granny Said To Me: Development of an online business plan out of a leisure hobby | Bisetti, Martina | Dissertação de Mestrado | Acesso Aberto |
28-Nov-2023 | Preparing a sustainability self-diagnostic tool for SMEs | Palma, Pedro de Melo | Dissertação de Mestrado | Acesso Restrito |
27-Nov-2023 | Proposing a new measurement construct for service quality in Small Medium Sized Enterprises in the tourism sector | Silva, Inês Raquel Brito da | Dissertação de Mestrado | Acesso Aberto |
9-Dez-2020 | Social media influencers and consumers’ purchase intentions through influencer branded content: micro vs. macro influencers | Tracana, Mariana Alves | Dissertação de Mestrado | Acesso Aberto |
20-Nov-2017 | Sports brand storymaking: An investigation of the process of co-created brand storytelling in the sporting goods industry, by the case of adidas | Hackenberger, Charlotte | Dissertação de Mestrado | Acesso Embargado |
21-Dez-2022 | The effects of in-game advertising on purchase intention of digital objects | Zhoujie, Fernanda Gu | Dissertação de Mestrado | Acesso Aberto |