1. Repositório do Iscte – Instituto Universitário de Lisboa

Browsing by Advisor Silva, Rui Vinhas da

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Showing results 54 to 67 of 67 < previous 
Issue DateTitleAuthor(s)TypeAccess Type
18-Apr-2024Take GD trust as an example: Marketing strategy researchRui YuanMaster ThesisOpen Access
14-Oct-2021The case study of Cascais municipality place branding based on Chinese tourist preferencesYubai WangMaster ThesisOpen Access
23-Nov-2017The factors influencing electronic trust and purchase intentions in online booking websites: A study of the Portuguese consumerCosta, Mariana Falcão Correia Cabral daMaster ThesisOpen Access
2015The impact of green marketing practices on consumer buying decisionFonseca, Joana Cristina GamboiaMaster ThesisOpen Access
2-Dec-2021The impact of music in consumer behavior: Applied to television commercials of fast moving consumer goodsFerreira, Vera Bruna GonçalvesMaster ThesisOpen Access
23-Nov-2017The importance of green marketing for portuguese companies in the footwear industryRibeiro, Helena Maria Santos SilvaMaster ThesisOpen Access
16-Oct-2023The influence of brand stories on consumers’ brand attitudes under the internet backgroundWang HanwuDoctoral ThesisOpen Access
7-Dec-2018The influence of Sofia's destination image on satisfaction, intention to recommend, and post-visit intentions towards Bulgarian products: Does unique image matter?Antova, Stanislava PlamenovaMaster ThesisOpen Access
2015The strategic role of MOOCs in education and its effects on the competitive recovery of PortugalBello, Miguel Maria dos Santos de MendonçaMaster ThesisOpen Access
18-Dec-2020Trends of anti-consumption awareness and behaviours in the Chinese societyZhang PengMaster ThesisOpen Access
18-Nov-2019Understanding what leads to a start-up failure by creating an S/F prediction model for the Portuguese companiesPinto, Miguel VelosoMaster ThesisOpen Access
2012Viabilidade da implementação da marca Jamie Oliver em PortugalSantos, Nuno MiguelMaster ThesisRestricted Access
2012Who is Portugal?Jesus, Sara Santos deMaster ThesisRestricted Access
28-Jul-2020Youtube and purchase intention: a study on the influence of Youtube video on consumers' purchase intentions among millenials in IndonesiaNugraha, FerryanMaster ThesisOpen Access
Showing results 54 to 67 of 67 < previous