Showing results 4 to 19 of 19
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2013 | Caso de estudo: rebranding EDP 2011 | Abrantes, Filipa Valentim | Master Thesis | Open Access |
| 2013 | Como aumentar as assistências dos jogos de futebol da Associação Académica de Coimbra: O.A.F | Costa, Pedro Camossa Coelho de Figueiredo | Master Thesis | Restricted Access |
| 19-Nov-2019 | Estratégia de marketing digital para implementar uma marca de refrigerantes para o target jovem: caso Blue | Carita, Inês Guerreiro Costa da Silva | Master Thesis | Open Access |
| 2012 | Os fatores que influenciam os utilizadores do Facebook a aderir às páginas de marcas em Portugal | Matias, Sílvia Raquel dos Santos | Master Thesis | Open Access |
| 27-Jul-2020 | Implementation of a consumer-centric digital strategy for Bioderma Ireland | Coffinet, Marie | Master Thesis | Open Access |
| 20-Dec-2022 | Implementing a search and display advertising strategy for a small business: Princelandia’s Google Ads campaign | Trony, Daniela Alexandra Duarte | Master Thesis | Restricted Access |
| 30-Sep-2019 | Internationalization of a digital luxury brand: Josefinas case study | Jordão, Diana Filipa da Costa Vieira | Master Thesis | Open Access |
| 23-Jul-2018 | Le Cocoon-coworking: innovative business plan | Monin, Caroline Claire Marie | Master Thesis | Open Access |
| 18-Dec-2017 | Leveraging brands at music festivals: NOS Alive sponsorship | Trindade, Gonçalo Filipe de Lemos | Master Thesis | Open Access |
| 2013 | Orientações estratégicas para acrescentar valor à oferta dirigida a segmentos premium de clubes de futebol: o red pass do Sport Lisboa e Benfica | Pereira, Tiago André | Master Thesis | Open Access |
| 29-Sep-2022 | Plano de comunicação digital para a Yorn | Rocha, João Miguel Rodrigues | Master Thesis | Open Access |
| 2012 | Posicionamento de uma marca B2B junto do mercado final : projeto empresa AdvanceCare | Vicente, Maria Leonor Cordeiro | Master Thesis | Restricted Access |
| 16-Nov-2018 | A proposta de valor e a extensão de marca: caso pedagógico Time Out Market | Oliveira, Julia Mercante de | Master Thesis | Open Access |
| 16-Nov-2017 | The effectiveness of tennis events sponsorship: Millennium Estoril Open | Gil, Daniel Susano | Master Thesis | Open Access |
| 20-Dec-2022 | The importance of an IMC strategy to improve the effectiveness of Iniciative Plus, being an SME in the pharmaceutical industry | Pêra, Mariana da Silva | Master Thesis | Open Access |
| 10-Nov-2021 | Use storytelling as a communication technique to improve customer engagement towards a brand: Proposing a brand story for Poliziano winery (Montepulciano, Tuscany) | Biagi, Andrea | Master Thesis | Open Access |
