Mostrar resultados 8-27 de 43.
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Data | Título | Autor(es) | Tipo | Acesso |
28-Jul-2020 | Development of a social media communication strategy for the marine conservation NGO Sea Shepherd Portugal focused on awareness and donation increase | Baun, Maike | Dissertação de Mestrado | Acesso Aberto |
26-Out-2020 | Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approach | Serras, Sara Alexandra Lopes | Dissertação de Mestrado | Acesso Aberto |
25-Nov-2019 | Exploring customer interaction and management response in luxury hospitality through online reviews in social media | Neves, Mariana Sequeira | Dissertação de Mestrado | Acesso Aberto |
10-Dez-2018 | Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example | Nobre, Pedro Augusto Albano | Dissertação de Mestrado | Acesso Aberto |
30-Out-2018 | Exploring the impact of "massclusivity" campaigns on brand love through online brand communities | Santos, Joana Fonseca dos | Dissertação de Mestrado | Acesso Aberto |
5-Dez-2023 | Factors influencing purchase intention and loyalty towards private label products | Raposo, Rita Bárbara de Sousa Faria Simões | Dissertação de Mestrado | Acesso Restrito |
25-Jul-2023 | How does the consumers' perception of their body image influence their relationship with brands that promote body dissatisfaction? | Augusto, Marta Caramelo | Dissertação de Mestrado | Acesso Restrito |
17-Dez-2018 | How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects | Fernandes, António Jorge Alvoeiro | Dissertação de Mestrado | Acesso Aberto |
21-Out-2019 | How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush | Macias, Margarida Catalão Fontan | Dissertação de Mestrado | Acesso Aberto |
30-Set-2021 | How to propel domestic tourism activity in an industrial city through wine tourism: A project based in the state of Aguascalientes, Mexico | Espino Mendoza, Sandra | Dissertação de Mestrado | Acesso Aberto |
21-Nov-2018 | A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online | Cabaço, Maria Rita Gonçalves Mendes Nunes | Dissertação de Mestrado | Acesso Aberto |
2-Nov-2023 | Investigating the factors of brand loyalty in e-commerce through brand engagement and brand switching behavior | Have, Renske Marije Ten | Dissertação de Mestrado | Acesso Aberto |
26-Out-2021 | Marketing plan for FOREO: Introducing the innovative skincare brand in the Netherlands | Alders, Thirza Jacqueline Anna Martens | Dissertação de Mestrado | Acesso Restrito |
20-Nov-2020 | Online engagement on esports streams | Franco, João Pedro Ribeiro | Dissertação de Mestrado | Acesso Aberto |
16-Set-2021 | Overtravels: a business plan that aims to change the portuguese holiday paradigm | Gaspar, Maria Margarida Caetano | Dissertação de Mestrado | Acesso Aberto |
26-Out-2021 | Packaging and visual storytelling in portuguese vintage brands | Marmelada, Mário Ezequiel Coimbra | Dissertação de Mestrado | Acesso Aberto |
28-Jun-2021 | Redesigning the communication strategy to rebrand Angel Nail Spa: an in-company project | Bittle, Kate Louise | Dissertação de Mestrado | Acesso Aberto |
28-Jul-2020 | Talha wine as a differentiational factor of Alentejo’s wine tourism offer | Meira, Carolina Mariquito | Dissertação de Mestrado | Acesso Aberto |
21-Dez-2022 | The acceptance and resistance factors influencing consumers’ intention to use virtual shopping assistants and the role of relationship quality | Canastra, Leonor Moura | Dissertação de Mestrado | Acesso Embargado |
3-Mar-2020 | The adversities of doing business in China: Why western companies fail | Cunha, João Luís Carrilho Fortes da | Dissertação de Mestrado | Acesso Aberto |