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Browsing by Advisor Lage, Miguel Jorge da Cruz

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Issue DateTitleAuthor(s)TypeAccess Type
10-Nov-2017Adesão por parte de Digital Immigrants à nova era digital10071/16137Monteiro, Rita Quintanilha Mendonça FernandesmasterThesisopenAccess
19-Dec-2016Chanel or Channel: the motivations behind the purchase of counterfeit luxury fashion goods and the post-purchase satisfaction with the same10071/13154Delgado, Cláudia PereiramasterThesisopenAccess
2014Colourless, tasteless, and odourless: the impact of bottled water brand personality on consumer behaviour10071/10166Amador, Marta Alexandra RibeiromasterThesisopenAccess
2014Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies10071/9367Morgado, Rute FerreiramasterThesisrestrictedAccess
28-May-2015E-customer care metrics improvement plan : the case of a food retailer chain10071/8966Sampaio, Tiago João GasparmasterThesisrestrictedAccess
16-Nov-2018O efeito da variável socialização no consumo não planeado de fast fashion10071/17460Ferreira, Catarina Isabel GomesmasterThesisopenAccess
16-Nov-2017A emergência low-cost: drivers que influenciam o comportamento do consumidor na escolha do ginásio10071/16367Almeida, Diogo Filipe Cabaço demasterThesisopenAccess
18-Nov-2016Experimental marketing practices leading to consumer loyalty in restaurant business10071/13800Lekstutytė, AlinamasterThesisopenAccess
2013Four wheels and one board: studying the skateboard tribe and their loyalty towards skateboarding brands10071/6921Baumhammer, Paulo Miguel PereiramasterThesisopenAccess
2013O impacto das redes sociais online nas pme excelência: perspectiva dos gestores de topo10071/6447Francisco, Gil Miguel MendesmasterThesisrestrictedAccess
2015Implementação de um serviço de telemedicina no seguro de saúde Multicare10071/11698Morgado, Patrícia Alexandra FerromasterThesisopenAccess
16-May-2018New approach to e-marketing: building and using different customer profiles to personalize the communication: Stilnest case10071/16446Bucinskaite, KristinamasterThesisopenAccess
2012O papel dinâmico do marketing tribal no mundo Apple10071/5935Machado, Carlota Davies GranchamasterThesisrestrictedAccess
21-Dec-2020Plano de marketing para Academia Kids Doutor Finanças10071/21589Lopes, Flávia Patrícia TeixeiramasterThesisrestrictedAccess
19-Dec-2017Red Pass, então?10071/15803Martins, Filipa OliveiramasterThesisopenAccess
27-Nov-2017Sharing economy: drivers and barriers to portuguese travelers use peer-to-peer accommodation rentals10071/16198Barbosa, Cláudia Patrícia RodriguesmasterThesisopenAccess
16-Nov-2018Snackwill: lauching a new brand of healthy snacks in the market10071/18597Silva, Margarida do Vale Cardoso Vidal damasterThesisopenAccess
19-Dec-2018The relaunch of serie expert: a L'Oreal professionnel's portfolio brand10071/18655Costa, Isabel Taveira de Aroso Martins damasterThesisrestrictedAccess
16-Dec-2019Understanding luxury fashion products consumption in retail outlets: a perspective of Portuguese women10071/19610Lucas, Carolina PiresmasterThesisopenAccess
2017Why do consumers buy luxury shoes, bags and watches? A link between the need for luxury acessories and one’s self-concept10071/14604Ribeiro, Cláudia MartinsmasterThesisopenAccess