| Data | Título | Autor(es) | Tipo | Acesso |
| 18-Dez-2017 | Determinantes da seleção de celebridades desportivas para "endorsement" | Mendes, Cedric Alain Jesus | Dissertação de Mestrado | Acesso Aberto |
| 2015 | Determinants of price promotion attractiveness in fast moving consumer goods | Grangeio, Maria Sofia Ravara Cary Frade | Dissertação de Mestrado | Acesso Restrito |
| 18-Nov-2019 | Digital marketing: how the beauty market has changed with the emergence of digital influencers | Genú, Lorena Silveira Batista | Dissertação de Mestrado | Acesso Aberto |
| 28-Nov-2023 | Get greenwashing out of style: The role of blockchain transparency in uplifting consumer green purchase behaviour in the fashion industry | Miguel, Beatriz Salvador dos Reis | Dissertação de Mestrado | Acesso Aberto |
| 17-Jan-2022 | Impact of the Covid-19 pandemic on cause-related marketing | Ribeiro, Rodrigo Amaral | Dissertação de Mestrado | Acesso Aberto |
| 9-Out-2023 | Impacts of virtual reality on the real estate consumer’s purchase intentions | Gonçalves, Beatriz do Carmo Silva e | Dissertação de Mestrado | Acesso Restrito |
| 2022 | The influence of consumer ethnocentrism on purchase of domestic fruit and vegetables in Portugal: Application of the extended theory of planned behaviour | Miguel, L.; Marques, S.; Duarte, A. P. | Artigo | Acesso Aberto |
| 2-Dez-2021 | Investigating which factors influence consumer’s online purchase intentions: The luxury watch industry | Torres, Madalena Mendes Gonçalves Arez | Dissertação de Mestrado | Acesso Aberto |
| 2015 | The managerial and economic effects of celebrity endorsement on consumer purchasing intentions | Pereira, H. G.; Carvalho, A.; Portela, S. L. | Artigo | Acesso Aberto |
| 2023 | Mental imagery, product involvement and presence at virtual reality supermarket | Loureiro, S. M. C.; Correia, C.; Guerreiro, J. | Artigo | Acesso Aberto |
| 2021 | The role of mental imagery as driver to purchase intentions in a virtual supermarket | Loureiro, S. M. C.; Correia, C.; Guerreiro, J. | Parte de Livro | Acesso Aberto |
| 9-Dez-2020 | Social media influencers and consumers’ purchase intentions through influencer branded content: micro vs. macro influencers | Tracana, Mariana Alves | Dissertação de Mestrado | Acesso Aberto |
| 29-Nov-2019 | Sponsorship in sports marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club | Oliveira, Diogo Matos dos Santos de Magalhães | Dissertação de Mestrado | Acesso Aberto |
| 2012 | The effects of celebrity endorsement on consumers purchasing intentions | Carvalho, António Filipe Esteves Miguel de | Dissertação de Mestrado | Acesso Aberto |
| 2011 | The effects of product placement, in films, on the consumer's purchase intentions | Barroso, Nuno Alexandre Gaspar da Silva Oliveira | Dissertação de Mestrado | Acesso Aberto |
| 23-Nov-2017 | The factors influencing electronic trust and purchase intentions in online booking websites: A study of the Portuguese consumer | Costa, Mariana Falcão Correia Cabral da | Dissertação de Mestrado | Acesso Aberto |
| 2-Dez-2021 | The impact of music in consumer behavior: Applied to television commercials of fast moving consumer goods | Ferreira, Vera Bruna Gonçalves | Dissertação de Mestrado | Acesso Aberto |
