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Results 1-10 of 75 (Search time: 0.236 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
14-Nov-2018Sports marketing - management Real Oviedo: the rebirth of a historical Spanish football clubCorominas Cabrales, PelayomasterThesisopenAccess
27-Nov-2018A digital marketing strategy in a fintech start-up: AdvicefrontSantos, Rita Isabel Lança dosmasterThesisrestrictedAccess
13-Dec-2018In the eye of the (fire) storm: better safe or sorry?Neves, Hélder AntóniomasterThesisopenAccess
29-Jul-2019Corporate rebranding on SMEs: an analysis based on a framework appllied to big companies: the case of GreenwishTravassos, André MarquesmasterThesisopenAccess
26-Nov-2018Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourMendes, Sara Vaz de Barros NunesmasterThesisopenAccess
19-Dec-2017Red Pass, então?Martins, Filipa OliveiramasterThesisopenAccess
21-Nov-2018A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades onlineCabaço, Maria Rita Gonçalves Mendes NunesmasterThesisopenAccess
16-Nov-2018Internacionalização da Ideiabiba em InglaterraSantos, Ana SofiamasterThesisopenAccess
9-Nov-2018O poder do marketing interno para a retenção de colaboradores numa organização pertencente ao setor bancárioQuelhas, Daniela Montarroyos FernandesmasterThesisopenAccess
28-Nov-2018Business plan YoudsideVan Rijckeghem, MariemasterThesisrestrictedAccess

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