Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/15414
Author(s): | Lebres, I. Rita, P. Moro, S. Ramos, P. |
Date: | 2018 |
Title: | Factors determining player drop-out in Massive Multiplayer Online Games |
Volume: | 26 |
Pages: | 153 - 162 |
ISSN: | 1875-9521 |
DOI (Digital Object Identifier): | 10.1016/j.entcom.2018.02.010 |
Keywords: | Massive Multiplayer Online Games (MMOGs) Drop-out factors Game fairness |
Abstract: | A large number of people worldwide play free-to-play Massive Multiplayer Online Games (MMOGs) on a regular basis. Considering the significant amount of investment required in the early phases of game development, product managers aiming to quickly attract players deploy several in-game premium features which can be purchased by players willing to leverage their gaming experience. When the gap of advantage between premium and non-premium players is quite noticeable, it may lead to the lack of game fairness, resulting in players dropping out. This study aims at understanding the relevance of the drop-out factors that can be controlled by product managers, with an emphasis on game fairness when compared to other factors. A survey was sent to English-speaking communities of a MMOG. Results show that 53.9% of the variation in dropping-out is explained by the significant predictors analyzed: latency/performance issues, in-game features, community, service/support team and game fairness. Latency/performance issues and game fairness are the most relevant drop-out factors. By focusing on drop-out factors that can be controlled by product managers, this research contributes for decision making in the development of free-to-play MMOGs. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica IT-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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2018_ENTCOMP-LebresRitaMoroRamos-PosPrint.pdf | Pós-print | 721,77 kB | Adobe PDF | View/Open |
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