Browsing by Author Bilro, R. G.

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Issue DateTitleAuthor(s)TypeAccess Type
2022AI powered social commerce technology and customer experience: A systematic literature reviewAkinola, P. O.; Bilro, R. G.; Loureiro, S. M. C.Conference ObjectOpen Access
2024Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intentionBilro, R. G.; Loureiro, S. M. C.; Matias, M.Conference ObjectOpen Access
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArticleOpen Access
2018Analysing customer engagement on social network platforms devoted to tourism and hospitalityBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.Conference ObjectOpen Access
2015Committing consumers to sustainability: Portugal and South Korea outlooksLoureiro, S. M. C.; Bilro, R. G.; Koo, D.-M.Conference ObjectOpen Access
2020A consumer engagement systematic review: synthesis and research agendaBilro, R. G.; Loureiro, S. M. C.ArticleOpen Access
2017Consumer-brand engagement through website stimuliBilro, R. G.; Loureiro, S. M. C.Conference ObjectOpen Access
2021Creating memories and engagement in college student through virtual realityLoureiro, S. M. C.; Bilro, R. G.; Angelino, F. J.Conference ObjectOpen Access
2021Does tourist’s engagement influence destination loyalty? An analysis of Turismo do Centro de PortugalFreitas, C. C. de.; Bilro, R. G.Conference ObjectOpen Access
2020An empirical study on influencers and their engagement factors: The YouTubers' perspectiveBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Conference ObjectOpen Access
2023Exploring the distilled realms: A study on whiskey and the travellers’ motivationsCustódio, C. M.; Bilro, R. G.Conference ObjectOpen Access
2020Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand lovePolicarpo, P.; Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.Conference ObjectOpen Access
2022Feeling economyLoureiro, S. M. C.; Bilro, R. G.Book ChapterOpen Access
2020Firm performance through online engagement: The role of experience and customer inspiratonAlreesh, M.; Loureiro, S. M. C.; Bilro, R. G.Conference ObjectOpen Access
2016Framework for success of online brand management: a systematic literature reviewBilro, R. G.; Loureiro, S. M. C.ArticleEmbargoed Access
1-Jan-2019Gamification in higher education: Text mining approachLoureiro, S. M. C.; Angelino, F.; Bilro, R. G.Conference ObjectOpen Access
2023How artificial intelligence tools influence customer experience and avoidance of similarityLoureiro, S. M. C.; Ferreira, M. M.; Bilro, R. G.; Marques, L.Conference ObjectOpen Access
2022How cool is to be engaged with Drunk Elephant? An analysis of usergenerated content campaigns on InstagramBilro, R. G.; Serras, S.; Cavalinhos, S.; Miguel, L.; Marques, S.Conference ObjectOpen Access
2020How influencers and digital interaction can impact customer-brand relationship and engagementBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Conference ObjectOpen Access
2022How veganism impacts tourists attitudes toward tourism destinations: An empirical studyCavalinhos, S.; Bilro, R. G.; Miguel, L.Conference ObjectOpen Access