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http://hdl.handle.net/10071/12155
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Title: Framework for success of online brand management: a systematic literature review
Authors: Bilro, R. G.
Loureiro, S. M. C.
Keywords: Consumer satisfaction
Trust
Online loyalty
Online brand
Online brand management
Issue Date: 2016
Publisher: Inderscience
Abstract: The aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposed
Peer reviewed: yes
URI: http://hdl.handle.net/10071/12155
DOI: 10.1504/WREMSD.2016.074968
ISSN: 1746-0573
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-25890
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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