Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/22778| Autoria: | Alreesh, M. Loureiro, S. M. C. Bilro, R. G. |
| Data: | 2020 |
| Título próprio: | Firm performance through online engagement: The role of experience and customer inspiraton |
| Volume: | 2020 |
| Paginação: | 1621 - 1624 |
| Título do evento: | 2020 Global Marketing Conference at Seoul |
| ISSN: | 1976-8699 |
| DOI (Digital Object Identifier): | 10.15444/GMC2020.11.05.27 |
| Palavras-chave: | Firm performance Online engagement Customer inspiration National culture |
| Resumo: | This research aims to assess the current status of online trade relations between Kuwait and Portugal. To do so, we examine how firm managers from Portugal and Kuwait use online platforms to engage customers to enhance firm performance. A set of existing constructs was chosen (Online Experience, Customer Inspiration, Online Customer Engagement, Firm Performance, National Culture), which were included in a proposed model of structural equations, in order to assess the contribution of Online Experience and Customer inspiration to the current status of online trade relations (through Online Customer Engagement), and how these can be improved to the further development of e-commerce between the two countries |
| Arbitragem científica: | yes |
| Acesso: | Acesso Aberto |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| conferenceobject_77876.pdf | 231,94 kB | Adobe PDF | Ver/Abrir |
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