Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/34296| Autoria: | Bilro, R. G. Loureiro, S. M. C. Matias, M. |
| Editor: | Roland T. Rust |
| Data: | 2024 |
| Título próprio: | Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention |
| Título e volume do livro: | 2024 Global Fashion Management Conference at Milan |
| Paginação: | 397 - 401 |
| Título do evento: | Marketing & Management in the Age of the Digital Fashion Transformation |
| Referência bibliográfica: | Bilro, R. G., Loureiro, S. M. C., & Matias, M. (2024). Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention. In R. T. Rust (Eds.), 2024 Global Fashion Management Conference at Milan (pp. 397-401). Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GFMC2024.04.02 |
| ISSN: | 2288-825X |
| DOI (Digital Object Identifier): | 10.15444/GFMC2024.04.02 |
| Palavras-chave: | AI-generated luxury fashion Perceived value Purchase intention Perceived quality Brand image |
| Resumo: | AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance. |
| Arbitragem científica: | yes |
| Acesso: | Acesso Aberto |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| conferenceObject_104715.pdf | 252,83 kB | Adobe PDF | Ver/Abrir |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.