Browsing by Advisor Loureiro, Sandra Maria Correia

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Issue DateTitleAuthor(s)TypeAccess Type
8-Nov-2024Advertising in the age of algorithms: Consumer perceptions of creativity, coolness and brand evangelism in generative AIAlmeida, Beatriz Cruz deMaster ThesisRestricted Access
31-Jul-2024AI-driven personalization in fast fashion and its implications for consumer behavior and sustainabilityAndré, Joana ArrudaMaster ThesisOpen Access
2014Analyzing the senior consumers’ attitude toward advertising: traditional and new mediaGonçalves, Diogo Francisco MaioMaster ThesisOpen Access
12-Oct-2017Antecedents and outcomes of consumer experience and engagement for luxury fashion consumersMaximiano, Maria Guerra VitorinoMaster ThesisOpen Access
21-Nov-2017Audio branding empowerment: A dissertation proposal about the interactive process between brands and consumer behaviourCorreia, Francisco Maria de Almeida Tavares PioMaster ThesisOpen Access
8-Nov-2024Augmented reality and i: How do self-construal and emotional intelligence impact brand attachmentCoelho, Maria João SantosMaster ThesisRestricted Access
23-Oct-2019Brand cynicism: Start to develop a scaleRodrigues, Diana BalhoteMaster ThesisOpen Access
6-Dec-2019Brand hate: A constructivist grounded theory approachPereira, José António MonteiroMaster ThesisOpen Access
2015Brand love & the ideal self: an investigation into anthropomorphic function in brand love relationshipsDonaldson, Toby JakeMaster ThesisOpen Access
12-Nov-2017Brand orientation and performance implications: A resource-based perspective of Boss MenswearSingh, ManwirMaster ThesisEmbargoed Access
2-Nov-2016Can anti-ageing experiences and mindfulness contribute to enhance well-being and reduce cognitive age of German elderly? A tripartite conceptual frameworkMiddendorf, JanMaster ThesisOpen Access
11-Dec-2020Can consumer experience influence brand love and consumer engagement via telepresence and emotional states?Bilro, Pedro Miguel Ribeiro de Almeida ProençaMaster ThesisOpen Access
3-Dec-2021Can memes have cool content and influence customer engagement?: Insight from skincare industryMarcolino, Leonor GonçalvesMaster ThesisOpen Access
26-Oct-2017Case study: the market is calling for Biolage R.A.WAnes, Paulo Jorge PadrãoMaster ThesisOpen Access
12-Oct-2017Co-created corporate social responsability initiatives on social mediaLopes, João PedroMaster ThesisOpen Access
6-Dec-2019A comparison on the perception of brand love: Developed economies vs emerging economiesSilva, Catarina Fernandes da Costa eMaster ThesisOpen Access
2016Compromisso dos turistas com o turismo cultural de LisboaMartins, Ana Patrícia Abreu Lopes AugustoMaster ThesisOpen Access
9-Dec-2024Consumer self-construal and Artificial Intelligence in MuseumsPaisana, Maria Freire PedrosoMaster ThesisRestricted Access
28-Jul-2020«Cool is the new Black»: an investigation of some drivers and outcomes of brand coolness in luxury fashion realm and analysis of the influence of power distance on the perception of coolness across three cultural identities: anglo-saxon, lusophone and post-sovietMaximova, AlinaMaster ThesisOpen Access
30-Oct-2018Cruise tourism: factors influencing the intention to return to Lisbon destinationFigueira, Lisandra Josefa AbreuMaster ThesisOpen Access