Mostrar resultados 1-20 de 114.
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| Data | Título | Autor(es) | Tipo | Acesso |
| 8-Nov-2024 | Advertising in the age of algorithms: Consumer perceptions of creativity, coolness and brand evangelism in generative AI | Almeida, Beatriz Cruz de | Dissertação de Mestrado | Acesso Restrito |
| 31-Jul-2024 | AI-driven personalization in fast fashion and its implications for consumer behavior and sustainability | André, Joana Arruda | Dissertação de Mestrado | Acesso Aberto |
| 2014 | Analyzing the senior consumers’ attitude toward advertising: traditional and new media | Gonçalves, Diogo Francisco Maio | Dissertação de Mestrado | Acesso Aberto |
| 12-Out-2017 | Antecedents and outcomes of consumer experience and engagement for luxury fashion consumers | Maximiano, Maria Guerra Vitorino | Dissertação de Mestrado | Acesso Aberto |
| 21-Nov-2017 | Audio branding empowerment: A dissertation proposal about the interactive process between brands and consumer behaviour | Correia, Francisco Maria de Almeida Tavares Pio | Dissertação de Mestrado | Acesso Aberto |
| 8-Nov-2024 | Augmented reality and i: How do self-construal and emotional intelligence impact brand attachment | Coelho, Maria João Santos | Dissertação de Mestrado | Acesso Restrito |
| 23-Out-2019 | Brand cynicism: Start to develop a scale | Rodrigues, Diana Balhote | Dissertação de Mestrado | Acesso Aberto |
| 6-Dez-2019 | Brand hate: A constructivist grounded theory approach | Pereira, José António Monteiro | Dissertação de Mestrado | Acesso Aberto |
| 2015 | Brand love & the ideal self: an investigation into anthropomorphic function in brand love relationships | Donaldson, Toby Jake | Dissertação de Mestrado | Acesso Aberto |
| 12-Nov-2017 | Brand orientation and performance implications: A resource-based perspective of Boss Menswear | Singh, Manwir | Dissertação de Mestrado | Acesso Embargado |
| 2-Nov-2016 | Can anti-ageing experiences and mindfulness contribute to enhance well-being and reduce cognitive age of German elderly? A tripartite conceptual framework | Middendorf, Jan | Dissertação de Mestrado | Acesso Aberto |
| 11-Dez-2020 | Can consumer experience influence brand love and consumer engagement via telepresence and emotional states? | Bilro, Pedro Miguel Ribeiro de Almeida Proença | Dissertação de Mestrado | Acesso Aberto |
| 3-Dez-2021 | Can memes have cool content and influence customer engagement?: Insight from skincare industry | Marcolino, Leonor Gonçalves | Dissertação de Mestrado | Acesso Aberto |
| 26-Out-2017 | Case study: the market is calling for Biolage R.A.W | Anes, Paulo Jorge Padrão | Dissertação de Mestrado | Acesso Aberto |
| 12-Out-2017 | Co-created corporate social responsability initiatives on social media | Lopes, João Pedro | Dissertação de Mestrado | Acesso Aberto |
| 6-Dez-2019 | A comparison on the perception of brand love: Developed economies vs emerging economies | Silva, Catarina Fernandes da Costa e | Dissertação de Mestrado | Acesso Aberto |
| 2016 | Compromisso dos turistas com o turismo cultural de Lisboa | Martins, Ana Patrícia Abreu Lopes Augusto | Dissertação de Mestrado | Acesso Aberto |
| 9-Dez-2024 | Consumer self-construal and Artificial Intelligence in Museums | Paisana, Maria Freire Pedroso | Dissertação de Mestrado | Acesso Restrito |
| 28-Jul-2020 | «Cool is the new Black»: an investigation of some drivers and outcomes of brand coolness in luxury fashion realm and analysis of the influence of power distance on the perception of coolness across three cultural identities: anglo-saxon, lusophone and post-soviet | Maximova, Alina | Dissertação de Mestrado | Acesso Aberto |
| 30-Out-2018 | Cruise tourism: factors influencing the intention to return to Lisbon destination | Figueira, Lisandra Josefa Abreu | Dissertação de Mestrado | Acesso Aberto |
