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Browsing by Advisor Loureiro, Sandra Maria Correia

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Issue DateTitleAuthor(s)TypeAccess Type
2014Analyzing the senior consumers’ attitude toward advertising: traditional and new media10071/9180Gonçalves, Diogo Francisco MaiomasterThesisopenAccess
12-Oct-2017Antecedents and outcomes of consumer experience and engagement for luxury fashion consumers10071/15750Maximiano, Maria Guerra VitorinomasterThesisopenAccess
21-Nov-2017Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour10071/15829Correia, Francisco Maria de Almeida Tavares PiomasterThesisopenAccess
23-Oct-2019Brand cynicism: start to develop a scale10071/19069Rodrigues, Diana BalhotemasterThesisopenAccess
6-Dec-2019Brand hate: a constructivist10071/19378Pereira, José António MonteiromasterThesisopenAccess
2015Brand love & the ideal self: an investigation into anthropomorphic function in brand love relationships10071/11579Donaldson, Toby JakemasterThesisopenAccess
2-Nov-2016Can anti-ageing experiences and mindfulness contribute to enhance well-being and reduce cognitive age of German elderly? A tripartite conceptual framework10071/13559Middendorf, JanmasterThesisopenAccess
26-Oct-2017Case study: the market is calling for Biolage R.A.W10071/16374Anes, Paulo Jorge PadrãomasterThesisrestrictedAccess
12-Oct-2017Co-created corporate social responsability initiatives on social media10071/15757Lopes, João PedromasterThesisopenAccess
6-Dec-2019A comparison on the perception of brand love: developed economies vs emerging economies10071/19398Silva, Catarina Fernandes da Costa emasterThesisrestrictedAccess
2016Compromisso dos turistas com o turismo cultural de Lisboa10071/13998Martins, Ana Patrícia Abreu Lopes AugustomasterThesisopenAccess
30-Oct-2018Cruise tourism: factors influencing the intention to return to Lisbon destination10071/17453Figueira, Lisandra Josefa AbreumasterThesisopenAccess
30-Oct-2018Desenvolvimento de uma estratégia de comunicação para a empresa Anjo d'Água Swimwear10071/18602Salvador, Jaqueline MachadomasterThesisrestrictedAccess
28-Oct-2019A devoção do consumidor português da Geração Y pelas marcas de fast fashion10071/19058Coelho, Ana Margarida NarquelmasterThesisrestrictedAccess
28-Oct-2019Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence10071/19006Correia, Carolina FerreiramasterThesisopenAccess
10-Dec-2018Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry10071/17919Moura, Inês Filipa de SousamasterThesisrestrictedAccess
2013Emotional branding and logo design: exploratory study in the Information Technology market10071/9732Coelho, Pedro Miguel dos SantosmasterThesisrestrictedAccess
23-Oct-2019Exploring drivers of consumer well-being in music festivals: a relationship marketing approach10071/18950Silva, Sara Inês Lago Duarte emasterThesisrestrictedAccess
10-Dec-2018Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de Janeiro10071/18371Jesus, Sónia João ChagasmasterThesisrestrictedAccess
28-Oct-2019How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist?10071/19030Afonso, Ana Filipa do Amparo LeitãomasterThesisopenAccess