Showing results 5 to 24 of 30
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2013 | Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention | Pinho, Maria Joana Magalhães de | Master Thesis | Open Access |
| 15-Feb-2019 | How are employees engaged to the brand where they work for? | Silva, Catarina Isabel Neves Pereira da | Master Thesis | Open Access |
| 29-Nov-2019 | How can social media influence customers loyalty | Constantino, Micaela Andreia Cabral | Master Thesis | Open Access |
| Jun-2010 | A imagem da SATA no continente português | Ferreira, Rita Gouveia Macedo | Master Thesis | Open Access |
| 27-Jul-2010 | A imagem de Portugal como destino turístico em Espanha | Vidigal, Maria Teresa Marques | Master Thesis | Restricted Access |
| 2014 | Intenção de compra online nos seniores portugueses | Pires, Rita Margarida Rolin | Master Thesis | Open Access |
| 2010 | A internacionalização da Proóptica para Marrocos como forma de melhorar a competitividade da empresa | Justino, Luís Miguel de Jesus Simões | Master Thesis | Restricted Access |
| 2010 | Jornal de Notícias: o fim da liderança no mercado da imprensa diária portuguesa | Reis, Ricardo Manuel da Silva Veras Santos | Master Thesis | Restricted Access |
| 2012 | L'Oréal Professionnel Homme: redefining the market with a new extension | Fonseca, Inês Martins dos Santos Fidalgo | Master Thesis | Open Access |
| 19-Dec-2019 | Marketing plan: TEVA - OTC | Ferreira, Pedro Miguel Francisco | Master Thesis | Open Access |
| 22-Dec-2017 | New trends in store atmosphere: an application to the telecommunication sector | Rodrigues, Mariana Ventura | Master Thesis | Open Access |
| 2012 | Online buying behavior in technological and office products | Cardoso, José António Nobre | Master Thesis | Open Access |
| 19-Dec-2019 | Plano de marketing: Sistematização de um plano de ação como proposta de valor no desenvolvimento da Inapa Packaging | Amorim, Cátia Sofia Ladeira | Master Thesis | Open Access |
| 2012 | Portuguese online searching and buying behavior for personal lifestyle products and services | Cabrita, Inês Rubio | Master Thesis | Open Access |
| 2010 | A relação entre marcas e consumidores no Facebook | Mateus, Inês de Albuquerque Tomás | Master Thesis | Open Access |
| 2013 | Segmentation model for an electronics and appliances retailer in B2B market | Caramelo, Diogo Lopes | Master Thesis | Restricted Access |
| 2014 | A study about E-WOM on an economic crisis context: The case of telecommunications | Ferreira, Hugo Miguel Fidalgo | Master Thesis | Open Access |
| 2014 | The challenge of enhancing a luxury brand without awareness in a perfumery | Gregório, Vânia Catarina Pereira de Barros | Master Thesis | Restricted Access |
| 5-Dec-2018 | The cultural differences between the Portuguese and Spanish consumer: Science4you's strategy | Silva, Filipa Fernandez Veiga da | Master Thesis | Open Access |
| 2014 | The effects of an economic downturn on portuguese families purchase and consumption: an application to the tourism sector | Gorgueira, Joana Abreu Machado Barata | Master Thesis | Restricted Access |
