Showing results 7 to 26 of 32
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2015 | Desenvolvimento estratégico internacional: Estudo de caso da empresa Sant'Anna | Alves, Rita Isabel Martins | Master Thesis | Restricted Access |
| 2012 | Os determinantes da avaliação da qualidade de serviço no sector funerário português | Sá, Patrícia Alexandra Fernandes de | Master Thesis | Open Access |
| 26-Nov-2018 | Dimensions of a brunch experience: a study about the consumer behavior, the drivers, and the post-consumption phase of brunches in Lisbon | Martins, Ricardo Alexandre Ferreira | Master Thesis | Open Access |
| 2013 | A eficácia da publicidade: "Ballantine´s" | Mello, Miguel Maria Loureiro José de | Master Thesis | Restricted Access |
| 11-Oct-2024 | Elevating the Hotel Industry post-natural disaster through creative content in digital marketing strategies: A case study of Es Saadi Marrakech Resort destination | Postel, Benjamin Franck | Master Thesis | Open Access |
| 2014 | Fatores que afetam a satisfação e fidelização do consumidor: o caso dos programas de fidelização Continente/Galp Energia e Pingo Doce/BP | Marques, Gonçalo Filipe Cardoso da Silva | Master Thesis | Open Access |
| 12-Nov-2019 | How satisfied is a green consumer?: Case study of The Bam and Boo | Fernandes, Maria Madeira Martins | Master Thesis | Open Access |
| 2016 | O impacto dos social media na experiência turística: um estudo cross country | Ladeira, Liliana da Silva | Master Thesis | Open Access |
| 2014 | A importância do word-of-mouth no mercado dos hostels: o caso do the independente hostel & suites | Santos, Filipa da Silva Lúcio Duarte | Master Thesis | Restricted Access |
| 2015 | Influência do marketing interno na satisfação, envolvimento e compromisso organizacional: um estudo de caso no fast food alimentar | Moreno, Maria de Sá Gonçalves Mathias | Master Thesis | Open Access |
| 2015 | A influência dos cartões de fidelização / promoções cruzadas na fidelização a uma insígnia da grande distribuição e dos combustíveis | Clemente, Rute Vieira | Master Thesis | Restricted Access |
| 11-Oct-2024 | Islands attractions promotion for tourists | Rastegar, Mohammadmehdi | Master Thesis | Open Access |
| 2015 | Marketing plan for a new brand of leather cases for smartphones and tablets | Bento, Miguel Gonçalo Nunes | Master Thesis | Restricted Access |
| 30-Nov-2016 | Plano de negócio Vila Calma, turismo em espaço rural, S. Brás de Alportel | Oliveira, Catarina Andrade Mendes de | Master Thesis | Open Access |
| 2013 | Plano de negócios: “Tapas Algarvias” | Vicente, Rui Guerreiro Santos | Master Thesis | Open Access |
| 2014 | Redes de cooperação informal no sector vitivinícola: o caso dos "Douro boys" | Pires, Sónia Alexandra Afonso Vaz | Master Thesis | Open Access |
| 29-Nov-2019 | Sponsorship in sports marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club | Oliveira, Diogo Matos dos Santos de Magalhães | Master Thesis | Open Access |
| 2013 | The effect of psychographics in green consumer behaviour.: Are the activists different? | Teiga, Nidia Rodrigues Gouveia | Master Thesis | Open Access |
| 2-Mar-2023 | The fintech sector in Portugal: how 5G can influence the development of these services | Afonso, Bruno Miguel Gomes | Master Thesis | Open Access |
| 2015 | The impact of technological amenities on customer experience in upscale hotels | Margarido, Ana Carina Freire | Master Thesis | Open Access |
