Browsing by Advisor Bilro, Ricardo Godinho
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 3-Mar-2020 | The adversities of doing business in China: why western companies fail10071/20473 | Cunha, João Luís Carrilho Fortes da | masterThesis | openAccess |
| 19-Nov-2019 | The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161 | Gonçalves, Sara Martins | masterThesis | openAccess |
| 4-Nov-2019 | The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035 | Costa, Inês Oliveira Milheiro da | masterThesis | openAccess |
| 21-Oct-2019 | The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect10071/18993 | Raposo, David André Galrão | masterThesis | restrictedAccess |
