Browsing by Advisor Bilro, Ricardo Godinho

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Showing results 22 to 41 of 46 < previous   next >
Issue DateTitleAuthor(s)TypeAccess Type
26-Oct-2021Marketing plan for FOREO: Introducing the innovative skincare brand in the NetherlandsAlders, Thirza Jacqueline Anna MartensMaster ThesisOpen Access
20-Nov-2020Online engagement on esports streamsFranco, João Pedro RibeiroMaster ThesisOpen Access
16-Sep-2021Overtravels: a business plan that aims to change the portuguese holiday paradigmGaspar, Maria Margarida CaetanoMaster ThesisOpen Access
26-Oct-2021Packaging and visual storytelling in portuguese vintage brandsMarmelada, Mário Ezequiel CoimbraMaster ThesisOpen Access
28-Jun-2021Redesigning the communication strategy to rebrand Angel Nail Spa: an in-company projectBittle, Kate LouiseMaster ThesisOpen Access
28-Jul-2020Talha wine as a differentiational factor of Alentejo’s wine tourism offerMeira, Carolina MariquitoMaster ThesisOpen Access
21-Dec-2022The acceptance and resistance factors influencing consumers’ intention to use virtual shopping assistants and the role of relationship qualityCanastra, Leonor MouraMaster ThesisOpen Access
3-Mar-2020The adversities of doing business in China: Why western companies failCunha, João Luís Carrilho Fortes daMaster ThesisOpen Access
19-Nov-2019The impact of celebrities vs youtubers on brand trust, brand love and brand loyaltyGonçalves, Sara MartinsMaster ThesisOpen Access
4-Nov-2019The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammersCosta, Inês Oliveira Milheiro daMaster ThesisOpen Access
23-Sep-2022The influence of social media food content on the Greek travel destination imageKoutoulaki, EvanthiaMaster ThesisOpen Access
28-Jun-2021The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand loveVeltman, Madalena BaptistaMaster ThesisOpen Access
28-Nov-2022The relevance of voice assistants on intention to use: An empirical research on the self-driving industryMalhadeiro, Tiago Maria Manso GonçalvesMaster ThesisOpen Access
21-Oct-2019The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effectRaposo, David André GalrãoMaster ThesisOpen Access
8-Jun-2022The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and PortugalAl-Reesh, Muhammad SalehDoctoral ThesisOpen Access
26-Oct-2020The role of IMDb online community engagement on the motivation and intention to watch moviesRibeiro, Catarina Alexandra BarreiraMaster ThesisOpen Access
28-Jul-2020The role of massclusivity campaigns in consumer response and perceptions: the attitude toward luxury brandsBarata, Filipa Rodrigues SoaresMaster ThesisOpen Access
30-Sep-2021The role of masstige strategies on branding: German customers relationship with mobile brands, its status and prestige?Sauter, Victoria ConstanzeMaster ThesisOpen Access
28-Jun-2023The role of micro-influencers for luxury fashion brandsPedro, Isabel Lourenço MartinsMaster ThesisOpen Access
27-Sep-2024The role of peripheral services in Esports Tourism in driving participation and recommendationsPopara, MilicaMaster ThesisOpen Access