Browsing by Advisor Bilro, Ricardo Godinho
This table browses all dspace content
| Issue Date | Title | Author(s) | Type | Access Type |
| 20-Nov-2020 | Online engagement on esports streams10071/21186 | Franco, João Pedro Ribeiro | masterThesis | openAccess |
| 28-Jun-2021 | Redesigning the communication strategy to rebrand Angel Nail Spa: an in-company project10071/22882 | Bittle, Kate Louise | masterThesis | openAccess |
| 28-Jul-2020 | Talha wine as a differentiational factor of Alentejo’s wine tourism offer10071/20684 | Meira, Carolina Mariquito | masterThesis | openAccess |
| 3-Mar-2020 | The adversities of doing business in China: Why western companies fail10071/20473 | Cunha, João Luís Carrilho Fortes da | masterThesis | openAccess |
| 19-Nov-2019 | The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161 | Gonçalves, Sara Martins | masterThesis | openAccess |
| 4-Nov-2019 | The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035 | Costa, Inês Oliveira Milheiro da | masterThesis | openAccess |
| 28-Jun-2021 | The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love10071/22868 | Veltman, Madalena Baptista | masterThesis | openAccess |
| 21-Oct-2019 | The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect10071/18993 | Raposo, David André Galrão | masterThesis | restrictedAccess |
| 26-Oct-2020 | The role of IMDb online community engagement on the motivation and intention to watch movies10071/21530 | Ribeiro, Catarina Alexandra Barreira | masterThesis | restrictedAccess |
| 28-Jul-2020 | The role of massclusivity campaigns in consumer response and perceptions: the attitude toward luxury brands10071/20858 | Barata, Filipa Rodrigues Soares | masterThesis | openAccess |
| 28-Jul-2020 | The taste of travel: how food impacts and modifies people’s travel decisions10071/20849 | Baggi, Daniele | masterThesis | openAccess |
