Showing results 16 to 35 of 46
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| Issue Date | Title | Author(s) | Type | Access Type |
| 25-Jul-2023 | How does the consumers' perception of their body image influence their relationship with brands that promote body dissatisfaction? | Augusto, Marta Caramelo | Master Thesis | Open Access |
| 17-Dec-2018 | How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects | Fernandes, António Jorge Alvoeiro | Master Thesis | Open Access |
| 21-Oct-2019 | How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush | Macias, Margarida Catalão Fontan | Master Thesis | Open Access |
| 30-Sep-2021 | How to propel domestic tourism activity in an industrial city through wine tourism: A project based in the state of Aguascalientes, Mexico | Espino Mendoza, Sandra | Master Thesis | Open Access |
| 21-Nov-2018 | A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online | Cabaço, Maria Rita Gonçalves Mendes Nunes | Master Thesis | Open Access |
| 2-Nov-2023 | Investigating the factors of brand loyalty in e-commerce through brand engagement and brand switching behavior | Have, Renske Marije Ten | Master Thesis | Open Access |
| 26-Oct-2021 | Marketing plan for FOREO: Introducing the innovative skincare brand in the Netherlands | Alders, Thirza Jacqueline Anna Martens | Master Thesis | Open Access |
| 20-Nov-2020 | Online engagement on esports streams | Franco, João Pedro Ribeiro | Master Thesis | Open Access |
| 16-Sep-2021 | Overtravels: a business plan that aims to change the portuguese holiday paradigm | Gaspar, Maria Margarida Caetano | Master Thesis | Open Access |
| 26-Oct-2021 | Packaging and visual storytelling in portuguese vintage brands | Marmelada, Mário Ezequiel Coimbra | Master Thesis | Open Access |
| 28-Jun-2021 | Redesigning the communication strategy to rebrand Angel Nail Spa: an in-company project | Bittle, Kate Louise | Master Thesis | Open Access |
| 28-Jul-2020 | Talha wine as a differentiational factor of Alentejo’s wine tourism offer | Meira, Carolina Mariquito | Master Thesis | Open Access |
| 21-Dec-2022 | The acceptance and resistance factors influencing consumers’ intention to use virtual shopping assistants and the role of relationship quality | Canastra, Leonor Moura | Master Thesis | Open Access |
| 3-Mar-2020 | The adversities of doing business in China: Why western companies fail | Cunha, João Luís Carrilho Fortes da | Master Thesis | Open Access |
| 19-Nov-2019 | The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty | Gonçalves, Sara Martins | Master Thesis | Open Access |
| 4-Nov-2019 | The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers | Costa, Inês Oliveira Milheiro da | Master Thesis | Open Access |
| 23-Sep-2022 | The influence of social media food content on the Greek travel destination image | Koutoulaki, Evanthia | Master Thesis | Open Access |
| 28-Jun-2021 | The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love | Veltman, Madalena Baptista | Master Thesis | Open Access |
| 28-Nov-2022 | The relevance of voice assistants on intention to use: An empirical research on the self-driving industry | Malhadeiro, Tiago Maria Manso Gonçalves | Master Thesis | Open Access |
| 21-Oct-2019 | The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect | Raposo, David André Galrão | Master Thesis | Open Access |
