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Browsing by Advisor Bilro, Ricardo Godinho

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Issue Date	Title	Author(s)	Type	Access Type
17-Dec-2018	How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects10071/18744	Fernandes, António Jorge Alvoeiro	masterThesis	openAccess
21-Oct-2019	How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrush10071/19168	Macias, Margarida Catalão Fontan	masterThesis	restrictedAccess
21-Nov-2018	A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online10071/18627	Cabaço, Maria Rita Gonçalves Mendes Nunes	masterThesis	openAccess
3-Mar-2020	The adversities of doing business in China: why western companies fail10071/20473	Cunha, João Luís Carrilho Fortes da	masterThesis	openAccess
19-Nov-2019	The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161	Gonçalves, Sara Martins	masterThesis	openAccess
4-Nov-2019	The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035	Costa, Inês Oliveira Milheiro da	masterThesis	openAccess
21-Oct-2019	The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect10071/18993	Raposo, David André Galrão	masterThesis	restrictedAccess

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