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Browsing by Advisor Bilro, Ricardo Godinho

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Issue DateTitleAuthor(s)TypeAccess Type
17-Dec-2018How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects10071/18744Fernandes, António Jorge AlvoeiromasterThesisopenAccess
21-Oct-2019How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush10071/19168Macias, Margarida Catalão FontanmasterThesisrestrictedAccess
21-Nov-2018A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online10071/18627Cabaço, Maria Rita Gonçalves Mendes NunesmasterThesisopenAccess
20-Nov-2020Online engagement on esports streams10071/21186Franco, João Pedro RibeiromasterThesisopenAccess
28-Jun-2021Redesigning the communication strategy to rebrand Angel Nail Spa: an in-company project10071/22882Bittle, Kate LouisemasterThesisopenAccess
28-Jul-2020Talha wine as a differentiational factor of Alentejo’s wine tourism offer10071/20684Meira, Carolina MariquitomasterThesisopenAccess
3-Mar-2020The adversities of doing business in China: Why western companies fail10071/20473Cunha, João Luís Carrilho Fortes damasterThesisopenAccess
19-Nov-2019The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161Gonçalves, Sara MartinsmasterThesisopenAccess
4-Nov-2019The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035Costa, Inês Oliveira Milheiro damasterThesisopenAccess
28-Jun-2021The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love10071/22868Veltman, Madalena BaptistamasterThesisopenAccess
21-Oct-2019The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect10071/18993Raposo, David André GalrãomasterThesisrestrictedAccess
26-Oct-2020The role of IMDb online community engagement on the motivation and intention to watch movies10071/21530Ribeiro, Catarina Alexandra BarreiramasterThesisrestrictedAccess
28-Jul-2020The role of massclusivity campaigns in consumer response and perceptions: the attitude toward luxury brands10071/20858Barata, Filipa Rodrigues SoaresmasterThesisopenAccess
28-Jul-2020The taste of travel: how food impacts and modifies people’s travel decisions10071/20849Baggi, DanielemasterThesisopenAccess