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Browsing by Advisor Bilro, Ricardo Godinho

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Issue DateTitleAuthor(s)TypeAccess Type
25-Nov-2019Analysing consumers relationship with banking on social media: the influence of consumer-brand engagement and brand love10071/19422Silva, Mariana Pereira damasterThesisrestrictedAccess
25-Mar-2019Brand sabotage: managing social media and reputational crises in utility companies10071/18901Gonçalves, Raquel Gomes FreiremasterThesisopenAccess
25-Nov-2019Exploring customer interaction and management response in luxury hospitality through online reviews in social media10071/19447Neves, Mariana SequeiramasterThesisrestrictedAccess
10-Dec-2018Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example10071/17883Nobre, Pedro Augusto AlbanomasterThesisopenAccess
30-Oct-2018Exploring the impact of "massclusivity" campaigns on brand love through online brand communities10071/18255Santos, Joana Fonseca dosmasterThesisopenAccess
17-Dec-2018How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects10071/18744Fernandes, António Jorge AlvoeiromasterThesisopenAccess
21-Oct-2019How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrush10071/19168Macias, Margarida Catalão FontanmasterThesisrestrictedAccess
21-Nov-2018A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online10071/18627Cabaço, Maria Rita Gonçalves Mendes NunesmasterThesisopenAccess
3-Mar-2020The adversities of doing business in China: why western companies fail10071/20473Cunha, João Luís Carrilho Fortes damasterThesisopenAccess
19-Nov-2019The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161Gonçalves, Sara MartinsmasterThesisopenAccess
4-Nov-2019The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035Costa, Inês Oliveira Milheiro damasterThesisopenAccess
21-Oct-2019The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect10071/18993Raposo, David André GalrãomasterThesisrestrictedAccess