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Browsing by Advisor Silva, Rui Vinhas da

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Issue DateTitleAuthor(s)TypeAccess Type
25-Oct-2016Analysis of Connected-Car-Concepts in the Premium Car: manufacturer industry10071/14127Fünderich, LarsmasterThesisrestrictedAccess
19-Jul-2018Brand experience e estratégias de negócios internacionais10071/17210Jegu, Morgane SylviemasterThesisrestrictedAccess
2012Communication strategies for NGO: the Rotary Club case10071/4903José, Susana SilvamasterThesisrestrictedAccess
2012Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals10071/5213Correia, Joana Raquel GomesmasterThesisopenAccess
2012Drivers of donation practices: altruism and religiosity revisited10071/6203Abreu, Maria Madalena Eça Guimarães dedoctoralThesisopenAccess
19-Jul-2018Employer branding of Infotel: a close collaboration between marketing and human resources10071/17366Mayet, Camille Anne-SophiemasterThesisrestrictedAccess
2012Energy applications: enabling energy services10071/6230Wood, JamesmasterThesisopenAccess
2011Estratégias de responsabilidade social e comércio justo: caso Ben&Jerry’s10071/4812Bilro, Rita Isabel Ribeiro de Almeida ProençamasterThesisrestrictedAccess
2011Estudo do processo de decisão na escolha de uma consultora: o caso dos serviços10071/4076Meggi, Milan ManaharmasterThesisopenAccess
2015Factors that influence users to take part in WeChat marketing activities10071/11443Li, JunyingmasterThesisopenAccess
2012Frequência de ida às salas de cinema: a importância dos trailers e das redes sociais10071/5424Maltez, Ana Denise Pereira Sobreiro MartinsmasterThesisopenAccess
2012Gastronomia portuguesa: “um tesouro além fronteiras”10071/5423Costa, Ana Maria Godinho Vicente PereiramasterThesisrestrictedAccess
2015A gestão de marcas no setor das águas engarrafadas: perspetiva das organizações e visão dos consumidores10071/11463Martins, Ana Fátima VilelamasterThesisrestrictedAccess
5-Nov-2018How rebranding affects the brand equity of a private label brand10071/18101Faria, Rita Meireles Alves TamagninimasterThesisopenAccess
2010A importância do marketing tribal e de relacionamento na lealdade dos consumidores10071/3282Ventura, Pedro Maria Cepeda GranjomasterThesisrestrictedAccess
23-Nov-2017Independent music artists and their access to distribution and communication channels10071/16286Pontes, Alexandre Pamplona Ramos de OliveiramasterThesisrestrictedAccess
5-Dec-2018Internationalisation: analysis of Joe & The Juice in Australia10071/18251Ly, JennymasterThesisrestrictedAccess
2012Leg bag: how to add value in the world of fashion accessories10071/6101Viana, Maria Francisca Ilharco de Moura TeixeiramasterThesisrestrictedAccess
2011Merry cupcakes: um plano estratégico para um futuro ainda mais doce10071/4868Carrilho, Ana Raquel MateusmasterThesisrestrictedAccess
2011Mitigação do malware para o desenvolvimento empresarial em Portugal10071/4754Serra, Rui Diogo Duarte MendesmasterThesisopenAccess