| Data | Título | Autor(es) | Tipo | Acesso |
| 18-Nov-2019 | Digital marketing: how the beauty market has changed with the emergence of digital influencers | Genú, Lorena Silveira Batista | Dissertação de Mestrado | Acesso Aberto |
| 22-Nov-2024 | Exploring attitude and purchase intentions on luxury fashion counterfeiting: Application of the theory of planned behavior | Miranda, Bruno Alexandre Marinho | Dissertação de Mestrado | Acesso Aberto |
| 2014 | How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands | Ribeiro, Inês Silva | Dissertação de Mestrado | Acesso Aberto |
| 17-Jan-2022 | Impact of the Covid-19 pandemic on cause-related marketing | Ribeiro, Rodrigo Amaral | Dissertação de Mestrado | Acesso Aberto |
| 9-Out-2023 | Impacts of virtual reality on the real estate consumer’s purchase intentions | Gonçalves, Beatriz do Carmo Silva e | Dissertação de Mestrado | Acesso Restrito |
| 2-Dez-2021 | Investigating which factors influence consumer’s online purchase intentions: The luxury watch industry | Torres, Madalena Mendes Gonçalves Arez | Dissertação de Mestrado | Acesso Aberto |
| 9-Dez-2020 | Social media influencers and consumers’ purchase intentions through influencer branded content: micro vs. macro influencers | Tracana, Mariana Alves | Dissertação de Mestrado | Acesso Aberto |
| 29-Nov-2019 | Sponsorship in sports marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club | Oliveira, Diogo Matos dos Santos de Magalhães | Dissertação de Mestrado | Acesso Aberto |
| 2014 | Surf camps, a new model of lodging: customer value, satisfaction and behavioral intentions | Fernandes, Marta de Almeida Luís | Dissertação de Mestrado | Acesso Aberto |
| 2012 | The effects of celebrity endorsement on consumers purchasing intentions | Carvalho, António Filipe Esteves Miguel de | Dissertação de Mestrado | Acesso Aberto |
| 2011 | The effects of product placement, in films, on the consumer's purchase intentions | Barroso, Nuno Alexandre Gaspar da Silva Oliveira | Dissertação de Mestrado | Acesso Aberto |
| 10-Dez-2024 | The impact of influence marketing on the consumption of beauty products on Generation Z | Gomes, Raquel Sebastião | Dissertação de Mestrado | Acesso Aberto |
| 2-Dez-2021 | The impact of music in consumer behavior: Applied to television commercials of fast moving consumer goods | Ferreira, Vera Bruna Gonçalves | Dissertação de Mestrado | Acesso Aberto |
