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| Data | Título | Autor(es) | Tipo | Acesso |
| 2011 | Tap Portugal : projecto-piloto low pricing | Correia, Tiago Alexandre de Sousa | Dissertação de Mestrado | Acesso Restrito |
| 21-Dez-2022 | The acceptance and resistance factors influencing consumers’ intention to use virtual shopping assistants and the role of relationship quality | Canastra, Leonor Moura | Dissertação de Mestrado | Acesso Embargado |
| 2008 | The adoption of ecologically conscious consumer behaviors: exploring the association of materialism and voluntary simplicity lifestyles | Cardigo, Ana Cristina de Jesus | Dissertação de Mestrado | Acesso Aberto |
| 3-Mar-2020 | The adversities of doing business in China: Why western companies fail | Cunha, João Luís Carrilho Fortes da | Dissertação de Mestrado | Acesso Aberto |
| 18-Nov-2022 | The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19 | Mendes, Leonor Vitória da Costa | Dissertação de Mestrado | Acesso Aberto |
| 28-Dez-2021 | The audience response to different referral reward programs’ designs in social networking sites | Fernandes, Abigail Gaspar Gonçalves | Dissertação de Mestrado | Acesso Aberto |
| 2014 | The challenge of enhancing a luxury brand without awareness in a perfumery | Gregório, Vânia Catarina Pereira de Barros | Dissertação de Mestrado | Acesso Restrito |
| 2013 | The consistency of the brand personality of the transformers project | Dantas, Tiago André Franco | Dissertação de Mestrado | Acesso Restrito |
| 2015 | The consumer-brand relationship paradox | Nielsen, Anders Juul | Dissertação de Mestrado | Acesso Aberto |
| 2013 | The contribution of 360 deals to the recorded music industry | Palmeiro, Pedro Henrique Mendes | Dissertação de Mestrado | Acesso Aberto |
| 2017 | The cross-influence of social networks to leverage luxury fashion brands | Romão, Maria Teresa Guimarães | Dissertação de Mestrado | Acesso Restrito |
| 2013 | The decision making process of consumers in relation to private labels: The specific case of yogurts in Portugal | Mendes, Pedro Mª da Cunha Policarpo Ferreira | Dissertação de Mestrado | Acesso Aberto |
| 12-Out-2021 | The determinants for continuance intention in mobile fitness apps adopting a gamification approach | Faßbender, Vera | Dissertação de Mestrado | Acesso Aberto |
| 29-Dez-2022 | The digital presence of emerging visual artists and its impact on career growth | Brito, Madalena Araújo Delgado Vila de | Dissertação de Mestrado | Acesso Aberto |
| 14-Dez-2021 | The effect of brand activism and perceived political orientation on brands in the era of socio-political consumption | Como, Fabrizio | Dissertação de Mestrado | Acesso Aberto |
| 27-Nov-2019 | The effect of company responses to social media negative word of mouth: A text mining approach | Correia, Liliane Patrícia Lopes | Dissertação de Mestrado | Acesso Aberto |
| 23-Nov-2023 | The effect of customer-based brand equity on willingness to pay premium: A comparison between low-cost and flag airlines | Santos, Carolina Martins dos | Dissertação de Mestrado | Acesso Restrito |
| 6-Dez-2022 | The effect of food eco-labels in green behaviours: reaching sustainable consumption | Brântuas, Mariana Pimenta | Dissertação de Mestrado | Acesso Restrito |
| 2013 | The effect of psychographics in green consumer behaviour.: Are the activists different? | Teiga, Nidia Rodrigues Gouveia | Dissertação de Mestrado | Acesso Aberto |
| 2015 | The effect of rural tourism experience on overall satisfaction, happiness and behavioural intentions: insights from Dalmatia in Croatia | Radić, Antonia | Dissertação de Mestrado | Acesso Aberto |
