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| Data | Título | Autor(es) | Tipo | Acesso |
| 27-Out-2023 | Factors that influence brand loyalty in the music industry and the moderator role of artist popularity | Pereira, Maria Gonçalves de Freitas Ganhão | Dissertação de Mestrado | Acesso Restrito |
| 3-Dez-2021 | Fatores-chave que levam os consumidores Portugueses a adotar comportamentos pró-ambientais | Rosa, Leonor Maria Freire | Dissertação de Mestrado | Acesso Aberto |
| 9-Dez-2024 | From the virtual world to reality: Investigating the impact of VR technology on volunteer tourism advertising | Cardadeiro, Inês Rodrigues | Dissertação de Mestrado | Acesso Restrito |
| 15-Dez-2020 | Future of revenue management and marketing in Portuguese hospitality industry | Salazar, Carolina Guilherme | Dissertação de Mestrado | Acesso Aberto |
| 13-Dez-2024 | Green packaging for a sustainable future: The impact of different packaging stimulus and environmental concerns in consumer decision-making | Almeida, Tomás Silvestre de | Dissertação de Mestrado | Acesso Restrito |
| 28-Out-2019 | How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist? | Afonso, Ana Filipa do Amparo Leitão | Dissertação de Mestrado | Acesso Aberto |
| 23-Out-2019 | How college students in China view brand experience, brand personality and brand love: Moderate effect of product involvement | Yuan Jing | Dissertação de Mestrado | Acesso Aberto |
| 21-Abr-2025 | How compassion mediates the responses to charity shock advertising on social media | Brito, Beatriz Encarnação | Dissertação de Mestrado | Acesso Restrito |
| 10-Dez-2018 | How cool is advertising-evoked nostalgia in the eyes of the millennials? | Amaral, Maria de Almeida e Silva Branco | Dissertação de Mestrado | Acesso Aberto |
| 13-Dez-2024 | How do inconspicuous consumers, characterized by specific psychological traits, shape the coolness perception of luxury brands? | Ferraria, Mariana Aguilar | Dissertação de Mestrado | Acesso Restrito |
| 6-Nov-2023 | How does consumers' self-expressed behavior translate into actual behavior when it comes to sustainable products and what are the main triggers | Fernandes, Ana Margarida de Matos | Dissertação de Mestrado | Acesso Restrito |
| 27-Nov-2023 | How the senses and technologies of the store atmosphere influence brand attachment and its results on brand advocacy and brand attachment | Mariz, Beatriz Noronha de Almeida Sampaio | Dissertação de Mestrado | Acesso Restrito |
| 27-Out-2023 | How travel UGC is different in the east and west and how that creates different tourism destination images | Winter, Vera Monika | Dissertação de Mestrado | Acesso Restrito |
| 29-Nov-2022 | Human branding in the hospitality and tourism industry | Vinagre, Francisco Manuel Victor | Dissertação de Mestrado | Acesso Aberto |
| 27-Jun-2022 | Human-artificial intelligence engagement exploring the perspectives of users and tourism managers | Ferreira, Mónica Montes Mendes Rocha | Tese de Doutoramento | Acesso Aberto |
| 26-Out-2017 | I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fans | Lopes, Cristiana Matos | Dissertação de Mestrado | Acesso Aberto |
| 11-Dez-2020 | Impact of Brand Coolness in purchase intention in fast food and festival markets | Ferreira, João Filipe Botica | Dissertação de Mestrado | Acesso Aberto |
| 29-Nov-2022 | Impact of personalized advertising on consumers | Ruivo, Luís Reis | Dissertação de Mestrado | Acesso Restrito |
| 9-Out-2023 | Impacts of virtual reality on the real estate consumer’s purchase intentions | Gonçalves, Beatriz do Carmo Silva e | Dissertação de Mestrado | Acesso Restrito |
| 30-Set-2015 | A influência da música na experiência da arte: Emoções, recordações e intenções de consumo | Lima, Filipa Dias | Dissertação de Mestrado | Acesso Aberto |
