Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/28089
Author(s): | Ramos, R. Rita, P. Moro, S. |
Date: | 2023 |
Title: | Are social media and mobile applications threatening retail websites? |
Journal title: | International Journal of Internet Marketing and Advertising |
Volume: | 18 |
Number: | 1 |
Pages: | 58 - 81 |
Reference: | Ramos, R., Rita, P., & Moro, S. (2023). Are social media and mobile applications threatening retail websites?. International Journal of Internet Marketing and Advertising, 18(1), 58-81. http://dx.doi.org/10.1504/IJIMA.2023.128150 |
ISSN: | 1477-5212 |
DOI (Digital Object Identifier): | 10.1504/IJIMA.2023.128150 |
Keywords: | Retail website Social media Mobile application Consumer behaviour Text mining |
Abstract: | The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Size | Format | |
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article_83089.pdf | 575,87 kB | Adobe PDF | View/Open |
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