Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/28089
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Campo DC | Valor | Idioma |
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dc.contributor.author | Ramos, R. | - |
dc.contributor.author | Rita, P. | - |
dc.contributor.author | Moro, S. | - |
dc.date.accessioned | 2023-03-01T09:32:20Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Ramos, R., Rita, P., & Moro, S. (2023). Are social media and mobile applications threatening retail websites?. International Journal of Internet Marketing and Advertising, 18(1), 58-81. http://dx.doi.org/10.1504/IJIMA.2023.128150 | - |
dc.identifier.issn | 1477-5212 | - |
dc.identifier.uri | http://hdl.handle.net/10071/28089 | - |
dc.description.abstract | The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites. | eng |
dc.language.iso | eng | - |
dc.publisher | Inderscience | - |
dc.rights | openAccess | - |
dc.subject | Retail website | eng |
dc.subject | Social media | eng |
dc.subject | Mobile application | eng |
dc.subject | Consumer behaviour | eng |
dc.subject | Text mining | eng |
dc.title | Are social media and mobile applications threatening retail websites? | eng |
dc.type | article | - |
dc.pagination | 58 - 81 | - |
dc.peerreviewed | yes | - |
dc.volume | 18 | - |
dc.number | 1 | - |
dc.date.updated | 2023-03-01T09:31:44Z | - |
dc.description.version | info:eu-repo/semantics/acceptedVersion | - |
dc.identifier.doi | 10.1504/IJIMA.2023.128150 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
dc.date.embargo | 2023-12-27 | - |
iscte.subject.ods | Indústria, inovação e infraestruturas | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-83089 | - |
iscte.alternateIdentifiers.wos | WOS:000913236300003 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-85147809278 | - |
iscte.journal | International Journal of Internet Marketing and Advertising | - |
Aparece nas coleções: | ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica |
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article_83089.pdf | 575,87 kB | Adobe PDF | Ver/Abrir |
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