Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/20431
Author(s): | Palhais, R. Caetano, I. Dias, Á. Pereira, R. |
Date: | 2020 |
Title: | Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach |
Volume: | 18 |
Number: | 2 |
Pages: | 235 - 252 |
ISSN: | 1695-7121 |
DOI (Digital Object Identifier): | 10.25145/j.pasos.2020.18.016 |
Keywords: | Innovation networks Aeronautical heritage Aeronautical tourism Collaborative destination marketing |
Abstract: | This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | DMOG-RI - Artigos em revistas internacionais com arbitragem científica |
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