Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/20431
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Palhais, R. | - |
dc.contributor.author | Caetano, I. | - |
dc.contributor.author | Dias, Á. | - |
dc.contributor.author | Pereira, R. | - |
dc.date.accessioned | 2020-04-28T10:32:31Z | - |
dc.date.available | 2020-04-28T10:32:31Z | - |
dc.date.issued | 2020 | - |
dc.identifier.issn | 1695-7121 | - |
dc.identifier.uri | http://hdl.handle.net/10071/20431 | - |
dc.description.abstract | This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential. | eng |
dc.language.iso | eng | - |
dc.publisher | Instituto Universitario de Ciencias Políticas y Sociales | - |
dc.rights | openAccess | - |
dc.subject | Innovation networks | eng |
dc.subject | Aeronautical heritage | eng |
dc.subject | Aeronautical tourism | eng |
dc.subject | Collaborative destination marketing | eng |
dc.title | Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach | eng |
dc.title.alternative | Redes de innovación sobre patrimonio aeronáutico portugués. Un enfoque de marketing de destino colaborativo | es |
dc.type | article | - |
dc.pagination | 235 - 252 | - |
dc.peerreviewed | yes | - |
dc.journal | PASOS Revista de Turismo y Patrimonio Cultural | - |
dc.volume | 18 | - |
dc.number | 2 | - |
degois.publication.firstPage | 235 | - |
degois.publication.lastPage | 252 | - |
degois.publication.issue | 2 | - |
degois.publication.title | Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach | eng |
dc.date.updated | 2020-04-28T11:31:51Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.25145/j.pasos.2020.18.016 | - |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-63813 | - |
Aparece nas coleções: | DMOG-RI - Artigos em revistas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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pasos.pdf | Versão Editora | 180,73 kB | Adobe PDF | Ver/Abrir |
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