Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/20431
Autoria: | Palhais, R. Caetano, I. Dias, Á. Pereira, R. |
Data: | 2020 |
Título próprio: | Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach |
Volume: | 18 |
Número: | 2 |
Paginação: | 235 - 252 |
ISSN: | 1695-7121 |
DOI (Digital Object Identifier): | 10.25145/j.pasos.2020.18.016 |
Palavras-chave: | Innovation networks Aeronautical heritage Aeronautical tourism Collaborative destination marketing |
Resumo: | This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | DMOG-RI - Artigos em revistas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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pasos.pdf | Versão Editora | 180,73 kB | Adobe PDF | Ver/Abrir |
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