Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/1163
Autoria: | Alturas, Bráulio |
Data: | 2004 |
Título próprio: | In-Home Shopping Through Internet: Consumer Satisfaction And Perceived Risk |
Paginação: | 905-910 |
Título do evento: | IADIS International Conference WWW/Internet 2004 |
Palavras-chave: | E-commerce Distribution channels Customer satisfaction Consumer behaviour Perceived risk |
Resumo: | The Internet/World Wide Web (Web) is an important way for the sharing of business information between retail firms and their customers. Although electronic commerce (e-commerce) has received considerable research attention, the literature reveals that the relationship between customer satisfaction and e-commerce has not yet been sufficiently studied. This research contributes to a better understanding of perceived risk and customer satisfaction arising from in-home shopping experience by using e-commerce in comparison with using other non store purchasing methods. This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of e-commerce, and applies a quantitative approach attempts to provide some data on this relation. We then discuss aspects of importance for further extensions. |
Arbitragem científica: | Sim |
Acesso: | Acesso Aberto |
Aparece nas coleções: | ISTAR-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Paper_25_IADIS2004.pdf | 79,57 kB | Adobe PDF | Ver/Abrir |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.