Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/1163
Author(s): | Alturas, Bráulio |
Date: | 2004 |
Title: | In-Home Shopping Through Internet: Consumer Satisfaction And Perceived Risk |
Pages: | 905-910 |
Event title: | IADIS International Conference WWW/Internet 2004 |
Keywords: | E-commerce Distribution channels Customer satisfaction Consumer behaviour Perceived risk |
Abstract: | The Internet/World Wide Web (Web) is an important way for the sharing of business information between retail firms and their customers. Although electronic commerce (e-commerce) has received considerable research attention, the literature reveals that the relationship between customer satisfaction and e-commerce has not yet been sufficiently studied. This research contributes to a better understanding of perceived risk and customer satisfaction arising from in-home shopping experience by using e-commerce in comparison with using other non store purchasing methods. This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of e-commerce, and applies a quantitative approach attempts to provide some data on this relation. We then discuss aspects of importance for further extensions. |
Peerreviewed: | Sim |
Access type: | Open Access |
Appears in Collections: | ISTAR-CRI - Comunicações a conferências internacionais |
Files in This Item:
File | Description | Size | Format | |
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Paper_25_IADIS2004.pdf | 79,57 kB | Adobe PDF | View/Open |
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