Browsing by Author Loureiro, S. M. C.

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Issue DateTitleAuthor(s)TypeAccess Type
2014Addressing environmental, financial and social sustainability in the management of higher education qualitydos Santos Martins, H.; Loureiro, S. M. C.; Amorim, M.ArticleEmbargoed Access
2017Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicalityLoureiro, S. M. C.; Kaufmann, H. R.ArticleOpen Access
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArticleOpen Access
2018Analysing customer engagement on social network platforms devoted to tourism and hospitalityBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.Conference ObjectOpen Access
2019Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brandsSantos, J. F.; Bilro, R.G.; Loureiro, S. M. C.Conference ObjectOpen Access
2018Analyzing the effect of socio-political context on tourism: perceptions of young tourists in Greece, Portugal and IsraelShahrabani, S.; Teitler-Regev, S.; Syna, H. D.; Voulgaris, F.; Tsoukatos, E.; Ambrosio, V.; Loureiro, S. M. C.Conference ObjectOpen Access
2016Analyzing the use of social networks sites in the purchasing decision processMiranda, F. J.; Rubio, S.; Chamorro, A.; Loureiro, S. M. C.Book ChapterEmbargoed Access
2019Are new digital influencers ruining your business?: The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brandLangaro, D.; Loureiro, S. M. C.; Paula, A. B.Conference ObjectOpen Access
2018Are you in(gaged)? The importance of engagement and experience on employees and organizations' successda Costa, L. R.; Loureiro, S. M. C.Conference ObjectOpen Access
2016Attachment in retailing sector: Retailer own-brands or manufacturer brands?Loureiro, S. M. C.Conference ObjectOpen Access
2019Authenticity in international marketing field: Systematic literature reviewPinto, F. R.; Loureiro, S. M. C.Conference ObjectOpen Access
2016Brand authenticity versus brand reputation: Automobile sectorLoureiro, S. M. C.; Le Bellego, G.Conference ObjectOpen Access
2019Brand CoolnessWarren, C.; Batra, R.; Loureiro, S. M. C.; Bagozzi, R. P.ArticleOpen Access
2016Brand love relationship: a true love or a missing story?Ferreira, E. S.; Loureiro, S. M. C.ArticleOpen Access
2017Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and colorRoschk, H.; Loureiro, S. M. C.; Breitsohl, J.ArticleOpen Access
2021Challenges of a small insular developing state: Cape VerdeFerreira, E. S.; Loureiro, S. M. C.ArticleOpen Access
2015Committing consumers to sustainability: Portugal and South Korea outlooksLoureiro, S. M. C.; Bilro, R. G.; Koo, D.-M.Conference ObjectOpen Access
2016Committing Millennials towards recycling and environmental preservationLoureiro, S. M. C.; Kaufmann, H. R.ArticleEmbargoed Access
2016Companies-publics relationships on Facebook: Portuguese and Brazilian contextLoureiro, S. M. C.; Gomes, D. G.ArticleEmbargoed Access
2012A conceptual approach for cannibalism between goodsLaruccia, M. M.; Tristão, J. A. M.; Loureiro, S. M. C.ArticleOpen Access