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Browsing by Author Loureiro, S. M. C.

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Issue DateTitleAuthor(s)TypeAccess Type
2014Addressing environmental, financial and social sustainability in the management of higher education quality10071/8383dos Santos Martins, H.; Loureiro, S. M. C.; Amorim, M.articleembargoedAccess
2017Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality10071/12856Loureiro, S. M. C.; Kaufmann, H. R.articleopenAccess
2019Analysing consumer-brand engagement through appreciative listening on social network platforms10071/17252Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.articleopenAccess
2018Analysing customer engagement on social network platforms devoted to tourism and hospitality10071/16607Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.conferenceObjectopenAccess
2019Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands10071/18929Santos, J. F.; Bilro, R.G.; Loureiro, S. M. C.conferenceObjectopenAccess
2018Analyzing the effect of socio-political context on tourism: perceptions of young tourists in Greece, Portugal and Israel10071/17037Shahrabani, S.; Teitler-Regev, S.; Syna, H. D.; Voulgaris, F.; Tsoukatos, E.; Ambrosio, V.; Loureiro, S. M. C.conferenceObjectopenAccess
2016Analyzing the use of social networks sites in the purchasing decision process10071/16187Miranda, F. J.; Rubio, S.; Chamorro, A.; Loureiro, S. M. C.bookPartembargoedAccess
2019Are new digital influencers ruining your business?: The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brand10071/22584Langaro, D.; Loureiro, S. M. C.; Paula, A. B.conferenceObjectopenAccess
2018Are you in(gaged)? The importance of engagement and experience on employees and organizations' success10071/17005da Costa, L. R.; Loureiro, S. M. C.conferenceObjectopenAccess
2019Authenticity in international marketing field: Systematic literature review10071/22655Pinto, F. R.; Loureiro, S. M. C.conferenceObjectopenAccess
2019Brand Coolness10071/21000Warren, C.; Batra, R.; Loureiro, S. M. C.; Bagozzi, R. P.articleopenAccess
2016Brand love relationship: a true love or a missing story?10071/12857Ferreira, E. S.; Loureiro, S. M. C.articleopenAccess
2017Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color10071/16770Roschk, H.; Loureiro, S. M. C.; Breitsohl, J.articleopenAccess
2016Committing Millennials towards recycling and environmental preservation10071/12158Loureiro, S. M. C.; Kaufmann, H. R.articleembargoedAccess
2016Companies-publics relationships on Facebook: Portuguese and Brazilian context10071/12886Loureiro, S. M. C.; Gomes, D. G.articleembargoedAccess
2012A conceptual approach for cannibalism between goods10071/14255Laruccia, M. M.; Tristão, J. A. M.; Loureiro, S. M. C.articleopenAccess
2020A consumer engagement systematic review: synthesis and research agenda10071/20754Bilro, R. G.; Loureiro, S. M. C.articleopenAccess
2017Consumer-brand engagement through website stimuli10071/14459Bilro, R. G.; Loureiro, S. M. C.conferenceObjectopenAccess
2020Cool museum experience in the relationship with visitors10071/22774Blanco, T.; Loureiro, S. M. C.conferenceObjectopenAccess
2018Corporate social responsibility initiatives influence customer awareness and empowerment10071/17040Loureiro, S. M. C.; Lopes, J.conferenceObjectopenAccess