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Issue Date | Title | Author(s) | Type | Access Type |
2014 | Addressing environmental, financial and social sustainability in the management of higher education quality | dos Santos Martins, H.; Loureiro, S. M. C.; Amorim, M. | Article | Embargoed Access |
2022 | Advertising acceptance via smart speakers | Guerreiro, J.; Loureiro, S. M. C.; Ribeiro, C. | Article | Open Access |
2017 | Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality | Loureiro, S. M. C.; Kaufmann, H. R. | Article | Open Access |
2022 | AI powered social commerce technology and customer experience: A systematic literature review | Akinola, P. O.; Bilro, R. G.; Loureiro, S. M. C. | Conference Object | Open Access |
2019 | Analysing consumer-brand engagement through appreciative listening on social network platforms | Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J. | Article | Open Access |
2018 | Analysing customer engagement on social network platforms devoted to tourism and hospitality | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J. | Conference Object | Open Access |
2019 | Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands | Santos, J. F.; Bilro, R.G.; Loureiro, S. M. C. | Conference Object | Open Access |
2018 | Analyzing the effect of socio-political context on tourism: perceptions of young tourists in Greece, Portugal and Israel | Shahrabani, S.; Teitler-Regev, S.; Syna, H. D.; Voulgaris, F.; Tsoukatos, E.; Ambrosio, V.; Loureiro, S. M. C. | Conference Object | Open Access |
2022 | Analyzing the strength of novelty and meaningfulness in astrotourism experiences: The mediating role of hedonism | Rodrigues, A.; Loureiro, S. M. C. | Article | Open Access |
2016 | Analyzing the use of social networks sites in the purchasing decision process | Miranda, F. J.; Rubio, S.; Chamorro, A.; Loureiro, S. M. C. | Book Chapter | Embargoed Access |
2019 | Are new digital influencers ruining your business?: The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brand | Langaro, D.; Loureiro, S. M. C.; Paula, A. B. | Conference Object | Open Access |
2018 | Are you in(gaged)? The importance of engagement and experience on employees and organizations' success | da Costa, L. R.; Loureiro, S. M. C. | Conference Object | Open Access |
2016 | Attachment in retailing sector: Retailer own-brands or manufacturer brands? | Loureiro, S. M. C. | Conference Object | Open Access |
2019 | Authenticity in international marketing field: Systematic literature review | Pinto, F. R.; Loureiro, S. M. C. | Conference Object | Open Access |
2023 | Beyond the touch: Analyzing the purchasing behaviour using augmented reality and online reviews | Aleem, A. K.; Loureiro, S. M. C.; Martinho, J. F. M. | Conference Object | Open Access |
2016 | Brand authenticity versus brand reputation: Automobile sector | Loureiro, S. M. C.; Le Bellego, G. | Conference Object | Open Access |
2019 | Brand Coolness | Warren, C.; Batra, R.; Loureiro, S. M. C.; Bagozzi, R. P. | Article | Open Access |
2016 | Brand love relationship: a true love or a missing story? | Ferreira, E. S.; Loureiro, S. M. C. | Article | Open Access |
2017 | Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color | Roschk, H.; Loureiro, S. M. C.; Breitsohl, J. | Article | Open Access |
2021 | Challenges of a small insular developing state: Cape Verde | Ferreira, E. S.; Loureiro, S. M. C. | Article | Open Access |