Skip navigation
Logo
User training | Reference and search service

Library catalog

Retrievo
EDS
b-on
More
resources
Content aggregators
Please use this identifier to cite or link to this item:

acessibilidade

http://hdl.handle.net/10071/16187
acessibilidade
Title: Analyzing the use of social networks sites in the purchasing decision process
Authors: Miranda, F. J.
Rubio, S.
Chamorro, A.
Loureiro, S. M. C.
Issue Date: 2016
Publisher: IGI Global
Abstract: Social networks have quickly become a platform in which citizens feel comfortable interacting with each other. They have not only become a sociological phenomenon, but also a marketing opportunity that firms are unwilling to let go by. This is a new ecosystem in which individuals are as important as firms or the media – an environment in which people are what is important, and one which is having an increasing influence in the business world.
Peer reviewed: yes
URI: https://ciencia.iscte-iul.pt/id/ci-pub-31392
http://hdl.handle.net/10071/16187
DOI: 10.4018/978-1-4666-9787-4.ch109
ISBN: 9781466697881
Appears in Collections:BRU-CLI - Autoria de capítulos de livros internacionais

Files in This Item:
acessibilidade
File Description SizeFormat 
Analyzing_the_Use_of_Social_Networks_Sites_in_the_Purchasing_Decision_.pdf1.49 MBAdobe PDFView/Open    Request a copy


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.