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|Title:||Analyzing the use of social networks sites in the purchasing decision process|
|Authors:||Miranda, F. J.|
Loureiro, S. M. C.
|Abstract:||Social networks have quickly become a platform in which citizens feel comfortable interacting with each other. They have not only become a sociological phenomenon, but also a marketing opportunity that firms are unwilling to let go by. This is a new ecosystem in which individuals are as important as firms or the media – an environment in which people are what is important, and one which is having an increasing influence in the business world.|
|Appears in Collections:||BRU-CLI - Autoria de capítulos de livros internacionais|
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|Analyzing_the_Use_of_Social_Networks_Sites_in_the_Purchasing_Decision_.pdf||1.49 MB||Adobe PDF||View/Open Request a copy|
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