Please use this identifier to cite or link to this item:
Author(s): Rodrigues, A.
Loureiro, S. M. C.
Date: 2022
Title: Analyzing the strength of novelty and meaningfulness in astrotourism experiences: The mediating role of hedonism
Journal title: Consumer Behavior in Tourism and Hospitality
Volume: 17
Number: 4
Pages: 453 - 467
Reference: Rodrigues, A., & Loureiro, S. M. C. (2022). Analyzing the strength of novelty and meaningfulness in astrotourism experiences: The mediating role of hedonism. Consumer Behavior in Tourism and Hospitality, 17(4), 453-467.
ISSN: 2752-6666
DOI (Digital Object Identifier): 10.1108/CBTH-01-2022-0027
Keywords: Novelty
Behavioral loyalty
Abstract: Purpose: This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience. Design/methodology/approach: Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (PLS)-structural equation modeling. Findings: The result of the structural model shows that novelty and meaningfulness affect hedonism, which in turn influences loyalty. Novelty and meaningfulness contribute 62.8% to the variance in hedonism and 31.3% to the variability in loyalty. Originality/value: This study deepens knowledge of the tourist behavior of astrotourists. Destinations and managers that develop astrotourism activities can also benefit from deeper knowledge about the emotional process of the astrotourism experience and its impact on behavioral loyalty.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

Files in This Item:
File SizeFormat 
article_92434.pdf393,24 kBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.