Browsing by Author Loureiro, S.

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Issue DateTitleAuthor(s)TypeAccess Type
2015Attitude and emotions of young Portuguese tourists toward international risk destinations.Ambrósio, V.; Loureiro, S.Conference ObjectOpen Access
2020Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countriesGuerreiro, J.; Loureiro, S.ArticleOpen Access
1-Jan-2017Clarifying customer brand engagement boundaries: A systematic literature review approachBilro, R.; Loureiro, S.Conference ObjectOpen Access
2015Committing consumers to sustainability: Portugal and South Korea outlooksLoureiro, S.; Bilro, R.; Koo, D.Conference ObjectOpen Access
2017Como podem os estímulos e as emoções contribuir para aumentar a defesa da marca?: uma análise exploratória usando PLSLoureiro, S.; Bilro, R.Conference ObjectOpen Access
2013Consequences of being deeply in love: The fan-football club relationshipCayolla, R.; Loureiro, S.Conference ObjectOpen Access
1-Jan-2014Create, build and manage online brands for internet companiesBilro, R.; Loureiro, S.Conference ObjectOpen Access
2017Foodservice tendencies and tourists’ lifestyle: new trends in tourismSarmento, E.; Loureiro, S.; Martins, R.ArticleOpen Access
2023How gamification in virtual reality affects brand coolness and marketing outcomesStein, F.; Guerreiro, J.; Loureiro, S.Conference ObjectOpen Access
2022How VR can boost inspiration and increase donationsRodrigues, M. B.; Lopes, F.; Loureiro, S.Conference ObjectOpen Access
2015I am avoiding it! a seniors' perspectives about advertisingLoureiro, S.; Gonçalves, D.Conference ObjectOpen Access
2015I love you… but not unconditionally: Perceptions about luxury fashion brandsMagalhães, C.; Ferreira, E.S.; Loureiro, S.; Lopes, R.Conference ObjectOpen Access
2015I want that smartphone! sources of brand equityLoureiro, S.; Lopes, R.Conference ObjectOpen Access
2016In-flight attributes and mindful passengers: Qualitative comparative analysis (QCA) of relationship quality and behavioural intentions configurationsLoureiro, S.Conference ObjectOpen Access
2015Internet in the intermediation role of travel agents: The Portuguese caseLoureiro, S.; Ferreira, E.S.; Lopes, R.Conference ObjectOpen Access
2016It is all about desires! motivation to engage in medical tourism practices and subjective well-beingLoureiro, S.; Panchapakesan, P.Conference ObjectOpen Access
2016It is all about exhibitionism!: The fashion passionate desire of e-buyersLoureiro, S.; Costa, I.; Panchapakesan, P.Conference ObjectOpen Access
2016Managing the brand art gallery: Art visualization and overall evaluationLoureiro, S.; Lima, F.Conference ObjectOpen Access
2023The perception of trust in personalized video news generated by artificial intelligenceBreviglieri F.; Guerreiro, J.; Loureiro, S.Conference ObjectOpen Access
2015Shall we adopt the information about firms in facebook?Loureiro, S.; Kaufmann, H.Conference ObjectOpen Access