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Author(s): Loureiro, S.
Costa, I.
Panchapakesan, P.
Editor: Christos Sarmaniotis, Gillian Wright
Date: 2016
Title: It is all about exhibitionism!: The fashion passionate desire of e-buyers
Event title: 4th International Conference on Contemporary Marketing Issues
ISBN: 978-960-287-153-9
Keywords: Social influence
Passionate desire
Abstract: The aim of this study is to explore the effect of social context on passion for fashion and the exhibitionist tendency. The study was conducted in two phases, the first one being exploratory (n=109), followed by a quantitative phase (n=425). The findings reveal that the social influence is very important in enhancing the desire to use fashion products. Further, the exhibitionist tendency acts as a mediator between passionate desire for fashion products and word-of-mouth.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

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